Knowledge base

Search engine optimisation (SEO) is the process of improving a website so that it can be easily found by users in search engines such as Google, Bing, and Yahoo. If your company's site is not easy to find online, potential customers will also not find it when they search for products or services like yours. That means you miss opportunities to gain new customers and grow your business. More importantly:

Online marketing is fast becoming one of the most important aspects of business. As a result, employers are looking for candidates who can help their company market their products online. If you are interested in this field, a job as an online marketing specialist could be the perfect job for you. Read on to find out more about what an online marketing specialist does. Why become an online marketing specialist? Online

Duplicate content is a problem that many website owners face. This is because having too much of this duplicate content can lead to problems with search engine crawlers. Search engines like Google have become quite adept at detecting duplicate content and penalising websites. In fact, duplicate content can be a red flag to the crawler that the site is not trustworthy. There are several ways by which you get duplicate content on your website, but

There are many different types of redirects, but which redirect should you use when? We have already posted a knowledge base article on the 301 redirect, which indicates a permanent redirect, but what exactly is a 302 redirect and when do you use the redirect with the 302 status code? Quickly read more about it in this knowledge base article. What is a 302 redirect? The 302 redirect is a response code that directs a visitor to a different URL from the one originally requested. This means that the

If you want to increase your visibility online and improve your search engine visibility, it is important to have several tools at your disposal. Google Search Console is a useful tool for anyone looking to improve their visibility on Google. As one of the most popular search engines, Google has numerous tools that can be used to improve search engine presence. This article offers an overview of what you can do with Google Search Console and its benefits

Google Analytics is a free and easy-to-use tool that measures how users interact with your website or app. It tracks users' behaviour, tracks the number of visitors and their location, which pages they visit, how long they stay on each page, and more. Furthermore, Google's tool can provide insight into usage habits, such as what times of day users visit most often, which new features they respond positively to and which ones need improvement. Google Analytics is

There are a lot of SEO tools available to online marketers. It can certainly be challenging to know which tool to use and when. Especially since most tools offer similar solutions, such as keyword analysis, backlink analysis and competitive analysis. The question "What is the best tool for SEO?" is therefore difficult to answer. However, we can say that we like using Ahrefs. In this knowledge base article, we tell you how we use Ahrefs and for what purposes.

Even the most seasoned SEO'er can occasionally get stuck when it comes to analysing a website. This is where Deepcrawl comes in. It is an invaluable tool for any SEO specialist and a must-have for anyone who works with websites on a regular basis. But what exactly does Deepcrawl do? And how can you use it to your own advantage? Read everything you need to know about Deepcrawl. What is Deepcrawl? Deepcrawl is a comprehensive SEO crawler

Screaming Frog is a SEO crawler that makes analysing websites faster, easier, and more effective. The tool lets you find hidden pages, broken links, duplicate content, duplicate meta-titles and descriptions, and much more in just a few minutes. How? We'll show you in this knowledge base article. In this article, you will read what Screaming Frog is and how to use it for SEO. What is Screaming Frog? Screaming frog is a website crawler that lets you crawl websites