Knowledge base

Your website is an important platform to achieve business goals. It is important that it is well set up for visitors. Want to know how your website is doing? Then do a website audit. It is a check of all the important onder parts of your website. It checks whether you are reaching all visitors and whether they are having the best visitor experience. This goes from technology to website content. Where

A canonical tag is a piece of code that you add to the HTML code of a web page. It acts as a kind of signpost for search engines when there is duplicate content (also known as duplicate content) on your website. After all, Google needs to know which page should appear in search results and which should not. Using a cannonical tag can create a lot of impact, while it only seems like a small action. So read all about what canonicals are and how here

Do you ever feel like your WordPress website is holding you back? Maybe because you can't make money with it, or the functionality is limited. Maybe it's time to leave your old website behind and start fresh with a more modern website platform. But before you dump your old WordPress website, take these steps to ensure a smooth transition. We all know that trends in website design come and go. One day is

Structured data is the way to go if you want your website to be included in search engines. It is an organised system of information that helps search engines and other digital visitors better understand your site and its content. Search engines use structured data to index websites more efficiently, giving users faster and more accurate search results. This article covers the types of structured data, why you need structured data and how it can benefit your business. What is structured

Why would you need a SEO copywriter? What exactly is SEO copywriting? And how should it be done? These questions are very important for marketers in this digital age. One of the most effective ways to reach potential customers is through content marketing. With content marketing, you make sure you reach potential customers directly with informative and educational content. It is also one of the most cost-effective strategies, making it a win-win situation for businesses of

A Hreflang Tag is an HTML code snippet you can add to your web pages to help Google and other search engines display the correct language version of your page. The Hreflang Tag lets Google know which pages have multiple language versions. This allows it to index the right version of a page for the right users. This is important because users searching in another language may not be able to read the English version of your page. How does a Hreflang Tag work?

If you have recently migrated your website to another domain or CMS, you may be worried about how this will affect your search engine optimisation (SEO). Will users be able to find the new site? Will existing backlinks still point to the right pages? These are just some of the questions that may come to mind. Fortunately, migrating a website is not as difficult as it used to be. Thanks to excellent processes such as content aware crawlers and pre-built migration tools, you can

When it comes to search engine crawlers and bots, you may think they are all the same and there is not much difference between them. However, there is much more to crawlers than meets the eye. In fact, there are several types of crawlers with different purposes and functions. They can be used for different purposes. Therefore, it is important to know them if you want your SEO strategy to be successful. Let's take a look at the different

As a marketer, you want to make sure your website is found by users when they search for your products or services. When your website is indexed by Google and displayed in search results, it can be useful to know which pages are indexed. This way, you can check if any pages are missing from the index or if there are other issues that need to be addressed. In this article, we look at some ways to check whether a new page is