Knowledge base

Technical SEO is the backbone of a well-optimised website. Zonder a strong technical foundation, even the most valuable content cannot perform optimally in search results. Whereas on-page SEO focuses on content optimisation and off-page SEO is about external factors such as backlinks, technical SEO is about your website's infrastructure and performance. This determines how search engines crawl, index and rate your site. A website with strong technical SEO is faster, more secure and more accessible to both users

On-page SEO is an essential onder part of search engine optimisation. It focuses on all the optimisations you can make within your own website to rank better in search engines like Google. Think about improving content, optimising HTML elements and optimising the user experience. But what exactly does on-page SEO entail and how do you apply it effectively? In this article, you will learn how to make your website more findable with practical on-page SEO techniques. What is on-page SEO

Social media and SEO seem like two different strategies at first glance, but they can actually reinforce each other. While SEO focuses on optimising content for search engines, social media helps to bring that content onder the attention of a wider audience. But how exactly does that work? And how can you use social media smartly to improve your SEO results? The relationship between social media and SEO Although social media is not a direct ranking factor for Google, it may

Images not only make a website more attractive, but also play an important role in search engine optimisation (SEO). A well-optimised image can make your website load faster, rank better in Google Images and attract additional visitors. But how do you make sure your images contribute to better SEO? Why is SEO for images important? Search engines like Google use images to better understand the context of a page. A well-optimised image contributes to: In addition, AI is becoming increasingly

In a digital world where thousands of websites vie for attention, a smart SEO strategy is key to making your business thrive online. But what makes a SEO strategy successful? And how can you stay one step ahead of the competition? In this blog, you will learn how to develop a strategy that not only attracts visitors, but also produces long-term results. What is a SEO strategy? A SEO strategy is a plan for improving your website's findability in search engines. The goal

Technology is playing an increasing role in how marketing and search engine optimisation (SEO) are carried out. One of the latest innovations is Gemini, Google's AI tool that makes marketing strategies more efficient and effective. In this article, you will discover what Gemini is, how it works, and how it helps marketing professionals and SEO specialists in their day-to-day work. What is Gemini? Gemini is an AI tool developed by Google, offering users direct access to advanced artificial intelligence. The tool is designed to onder support with

Video marketing has become one of the most powerful tools in digital marketing. Videos allow you to get your message across quickly, clearly and attractively. Whether it's to attract new customers, strengthen your brand or increase conversions, videos offer an effective and versatile way to achieve your goals. In this article, we discuss why video marketing is so effective and the benefits it offers to businesses of all sizes. Why is video marketing so

TikTok has changed the way brands communicate online. What once started as a platform for short, light-hearted videos is now a powerful marketing channel that helps companies reach their target audience in a creative and authentic way. But as a business, how do you get the most out of TikTok, and how do you develop a strategy that works? In this article, you will learn why TikTok is such an interesting platform, what its benefits are, and how you can use it to help your brand

Local SEO is an indispensable strategy for businesses looking to reach customers in a specific region. Whether you have a physical shop, offer services in a particular city or want more visibility locally, local SEO will increase your online findability for searches in the local area. In this article, we will discuss what local SEO is, why it is important, and how to optimise your local visibility. What is local SEO? Local SEO (local search engine optimisation) focuses on the