Knowledge base

With the introduction of Google Analytics 4 (GA4), user interaction tracking has changed dramatically. One of the key features of GA4 is the ability to track events. In this article, we discuss how to set up and use events in GA4 to gain in-depth insights into your users' behaviour. We cover what events are, how to configure them, and how to analyse the data to improve your business strategies. The difference between standard and custom

Google Analytics 4 (GA4) is the latest version of Google Analytics, designed to give businesses better insight into their users' behaviour. With the move from Universal Analytics (UA) to GA4, there are some significant changes that users and analysts need to understand to make the most of this new tool. In this article, we dive deep into what a user means in GA4, how to collect and analyse data, and why these changes are important for your

Email marketing and search engine optimisation (SEO) are two powerful digital marketing strategies that help companies increase their online visibility and increase sales. Although they are often considered afzonder separate disciplines, together they can have a synergistic effect that ensures better results. In this article, we will discuss how email marketing and SEO can reinforce each other and how to combine these strategies effectively. The basics of e-mail marketing E-mail marketing is a form of direct marketing in which companies send e-mails to (potential) customers

A SEO analysis is an important onder part of search engine optimisation that helps evaluate your website's performance and identify areas for improvement. By performing a SEO analysis regularly, you can ensure that your website remains compliant with the latest SEO standards and ranks better in search engines. In this article, we will discuss what a SEO analysis entails, why it is important and how to perform a thorough analysis. What is a SEO analysis? A SEO analysis is the

Keywordondersearch forms the basis of effective SEO (Search Engine Optimisation). By understanding what terms and phrases your target audience uses when searching for products or services, you can optimise your website to be more findable. This leads to more traffic to your site and ultimately more conversions. In this article, we will discuss the essential steps and techniques to perform a thorough keywordonder search. Why is keywordonderzoek important? Keywordonderzoek helps you discover what your target audience is looking for

Technical SEO is a crucial onder part of search engine optimisation that is often overlooked. While content and link building are important for attracting traffic, technical SEO is the foundation that ensures search engines can effectively crawl, index and rank your website. Zonder a solid technical SEO structure can negate all your other SEO efforts. This article explores what technical SEO is, why it is important and how you can technically optimise your website for

One of the most direct ways SEO affects sales is by increasing the visibility of a website. When a website ranks high in search results, potential customers are more likely to find and visit it. This increased traffic can lead to more leads and ultimately more sales. Better user experience SEO focuses not only on search engines, but also on improving the user experience. By optimising loading speeds, mobile compatibility and navigation structures, the website's

In the world of digital marketing, SEO (Search Engine Optimisation) and content marketing are two of the most powerful strategies companies can use to increase their online visibility and attract more traffic to their websites. While both disciplines are afzonderually effective, together they can have an even greater impact. This onder article explores the symbiotic relationship between SEO and content marketing and offers practical tips for integrating these strategies to achieve online success. What is SEO? SEO is

On-page SEO is the optimisation of individual web pages to improve ranking in search results. This includes optimising content, HTML code, and technical aspects such as loading speed. Off-page SEO, on the other hand, focuses on off-page activities such as obtaining backlinks from other websites, social media strategy and online listings. On-page SEO directly affects its own website, while off-page SEO mainly affects its authority and reputation through external signals. On-page SEO factors Which