Knowledge base

Social media platforms play a crucial role in companies' modern marketing strategies, and LinkedIn is known as the platform for professional networking and business connections. Optimising your LinkedIn content for search engines can make a significant difference in increasing your visibility and attracting valuable connections and potential customers. In this article, we will discuss how to apply SEO on LinkedIn to make your profile and content stand out in the crowded world of professional

Instagram today is much more than just a platform for sharing photos and videos. It is a powerful social network used by billions of people worldwide to communicate, share and discover. With its huge user base, Instagram offers huge opportunities for individuals, brands and businesses to increase their visibility and connect with their target audience. One effective way to do this is by applying SEO on Instagram. What

What is TikTok and how do you use it? TikTok is not just another social media platform; it is a phenomenon that has changed the way we consume and produce content. With more than a billion active users worldwide, TikTok has become a powerful platform for sharing short, engaging videos. The platform is known for its endless stream of creative content, ranging from funny skits and dance challenges to educational tutorials and more. Users can record videos quickly and easily,

Online reviews matter for businesses in today's digital world. They serve as social proof, giving potential customers a better understanding of others' experiences with your products or services. People often rely on the opinions of others when making purchasing decisions, and good reviews can increase trust in your brand. What is the purpose of a review? The purpose of a review is to provide honest feedback about a product or

Microsoft Clarity is a free analytics tool developed by Microsoft. It is designed to help website administrators and developers understand how visitors interact with their sites. Here are some of the key features and functionalities of Microsoft Clarity: Heatmaps: Clarity provides heatmaps that visually show where users click, move and scroll on a page. This helps identify popular areas on a website and potential user interface issues. Session recordings: It allows website owners to record individual user sessions

A careful SEO migration is important to maintain the accumulated value and visibility in search engines. Let's take a closer look at the complexities of SEO migration and the strategies needed for a successful transition. What is a SEO migration? SEO migration is the process of transferring an old website's SEO efforts and results to a new one. The aim is to retain the search engine rankings, traffic and conversions you have built up, despite drastic

Google Search Console is a powerful and free service offered by Google that allows website owners and webmasters to track, manage and improve their website's performance and position in Google. Previously, this tool was known as "Google Webmaster Tools" or "Webmaster Tools." It is an indispensable tool for anyone serious about optimising their online presence and improving their findability in Google search results. In this article, we will dive deeper

With Clarity, Microsoft offers a unique and valuable tool for website administrators and developers. It is a free tool that provides insight into how visitors interact with a website. In this article, we dive deep into the features and benefits of Microsoft Clarity, and look at how it onder separates itself from other analytics tools. Microsoft Clarity Microsoft Clarity is an easy-to-use, free tool that collects essential data on how visitors use a website. It is designed to be easy to install, allowing

Search Engine Optimisation (SEO) is an essential aspect of digital marketing and website management. With the right SEO strategy, your website can achieve a higher position in search engine results, leading to more traffic and potential customers. In this article, we will discuss the key SEO tools you need to know to optimise your website. We will not only name the tools, but also explain how to use them and what the benefits are. SEO and the importance of tools SEO includes the