Tim Lambers

SEO strategies for e-commerce

Search engine optimisation (SEO) plays a crucial role in the success formula of modern e-commerce strategies, due to its ability to improve online visibility and attract more customers. This comprehensive article dives deeper into how SEO can be effectively applied to optimise an e-commerce website, strengthen its online presence and increase sales and customer loyalty.

The importance of SEO for e-commerce

E-commerce platforms are much more than just digital shops; they act as important channels for brand experience, customer interaction and sales generation. In today's competitive market, it is essential to be highly findable on search engines, as the majority of consumers start their search for products through Google or other search engines. SEO is indispensable here, as it not only improves visibility but also helps build a sustainable digital brand.

Developing an effective SEO strategy for e-commerce

Creating a strong SEO strategy requires in-depth market and competitive analysis. It is crucial to understand who your competitors are, what they do well, and where your opportunities lie. Identifying keywords that are relevant to your products and that potential customers are likely to use in their searches is essential. These keywords should be cleverly integrated into various onder parts of your website, such as product descriptions, titles, meta tags, and URLs, to improve organic search results.

Core aspects of e-commerce SEO

An effective SEO approach to e-commerce involves more than choosing the right keywords; it is also about creating valuable content for your visitors. Product pages should be well-organised and easy to navigate, feature high-quality images, videos and customer reviews that enhance the user experience and help convert visitors to customers. Consistent use of keywords in these elements not only improves SEO performance, but also helps build trust and authority within your niche.

Attracting customers via SEO

By optimising your website for search engines, you increase the chances of potential customers finding you when they search online for the products you offer. Providing content that caters to the needs and interests of your target audience is crucial here. This includes informative product descriptions, engaging blog posts on related onderopics, and answers to frequently asked questions. Such content not only attracts visitors to your site but can also convince them to make purchases.

Setting up a SEO-focused e-commerce campaign

To create an effective e-commerce campaign, it is important to set clear goals and have a thorough understanding of your target audience. Select product categories that match your customers' interests and create engaging, SEO-optimised content that will captivate them. The strategic use of keywords in this content increases the likelihood that your posts will rank high in search engine results, leading to more visibility and ultimately more sales.

Improve the ranking of your products

Adding new products regularly and updating existing content are important steps to keep your site relevant and attractive to search engines. Using carefully chosen keywords in product titles, descriptions, and meta data helps increase visibility and attracts more targeted visitors. It is also essential to improve the internal link structure of your website so that search engines can easily navigate through your site, further enhancing SEO performance.

Applying SEO to e-commerce

By strategically applying SEO tactics, an e-commerce site can not only increase its visibility and traffic, but also compete effectively in the saturated online market. Keep evaluating and adjusting your SEO strategies according to the latest trends and algorithm updates to ensure growth and success. With a well-optimised website, you can attract and retain more customers, keeping your business thriving in the digital age.

Prefer personal advice from experts to take your website to the next level? Don't hesitate to contact us for an expert SEO advice. We are ready to help you achieve your online goals.



Any questions?

Get in touch! :) we are happy to help you with all your SEO questions

SEO question

Don't miss it

Subscribe to our newsletter and don't miss a single SEO tip

"*" indicates required fields

This field is for validation purposes and should be left unchanged.

Any questions?

Do you want to know more about SEO? Could your website use a new boost?
Get in touch

This is us!

A team of SEO specialists

Our team consists of enthusiastic SEO specialists who are happy to work with you for the best results.

Meet our team

These customers are supupside down from us!

Renzo van Dongen

Renzo van Dongen

Digital content manager Peugeot

Whether it's about content or technical adjustments, it doesn't matter. Martijn briefs this in a very clear way so that it can be implemented locally or by our head office in France. [...] Since the start of our collaboration, we have achieved great results. Keep it up!

Marien van Stegeren

Eigenaar Kitcentrum

When your online onder venture grows, expectations often grow too, in every area. To a large extent, we were in control of SEO and its interpretation ourselves. We found out that our own "general view" was no longer sufficient, so we engaged Bureau Onder. Surprising and clear. We have built up a fine collaboration, partly because Martijn also regularly visits our office with Eline or Mariska (depending on the case), which is very valuable to us!

Marten Stellingwerf


Martijn and Mariska make the SEO story understandable for the layman and are happy to think along with us. It is nice that there is a personal contact moment every month with an extensive report and the opportunity to talk everything through. After just a few months, Onder has already managed to achieve number 1 positions on Google with some of our webshop pages. We are very satisfied with Onder.

Mark Prummel

SEO Specialist Stella Fietsen

For several years, Onder has been a valued partner of Stella. Martijn is my sparring partner for complex SEO issues and the extra pair of critical eyes that keeps us on our toes. Together, we have achieved nice growth in online visibility, visitor numbers and leads. Onder onder stands out for its short lines of communication and professionalism. They speak our language: don't nag, get down to business. That is what we love!


Don't miss a single SEO insight
  • Insights on SEO
  • For beginners and advanced specialists
  • From experiments to developments at Google and from
    best practices to our own cases
  • A look behind the scenes at Onder

"*" indicates required fields

This field is for validation purposes and should be left unchanged.