An image illustrating the concept of SEO on social media, with charts, hashtags and a laptop with strategies for visibility and engagement.

Tim Lambers

Applying SEO on social media

Social media platforms are not just meeting places for friends and family; they are also powerful tools for businesses to promote their brand, reach customers and build engagement. An effective way to increase the reach of your social media content is to apply search engine optimisation (SEO). In this article, we will discuss how to apply SEO on social media to improve your visibility and attract more customers.

How do you create a SEO strategy?

A good SEO strategy starts with a thorough analysis of your target audience and competitors. Identify relevant keywords and search phrases that your target audience might use to search for your products or services. Make sure these keywords are naturally included in your social media content, including your profile descriptions, posts and hashtags.

What is important for SEO?

When optimising your social media for search engines, it is important to be consistent in the use of keywords and to provide valuable, relevant content to your followers. Make sure your posts are well structured and easy to read, including relevant images, videos and links to your website or blog.

How can SEO attract customers?

By optimising your social media content for search engines, you increase the chances of potential customers discovering your business when they are looking for products or services like yours. By providing valuable content that matches your target audience's needs and interests, you can convince them to follow you, share your posts and eventually become customers.

How to create a social media campaign?

When setting up a social media campaign, it is important to clearly define your objectives and understand your target audience well. Choose the right social media platforms where your target audience is active and develop engaging content that matches their interests and needs. Use relevant keywords and hashtags to optimise your content for search engines to increase the visibility of your campaign.

How does SEO make your content rank better on social media?

To make your social media content rank better in search engines, it is important to regularly post new content that is relevant to your target audience. Use keywords and search phrases in your posts, hashtags and profile descriptions to increase the chances of your content being found by people looking for information about your onderwerp or industry.

How do you improve your visibility on social media through SEO?

By applying search engine optimisation to your social media content, you can increase your visibility and attract more followers and customers. Make sure your content is valuable and relevant to your target audience, and use keywords and search phrases that your target audience is likely to use when searching for information about your onderwerp or industry. By being consistent in your SEO efforts and providing valuable content, you can improve your position on social media and achieve greater success with your marketing efforts.

SEO apply on social media:

By applying SEO to your social media content, you can increase your visibility, attract more followers and ultimately reach more customers. By providing valuable, relevant content optimised for search engines, you can improve your position on social media and stay ahead of your competition. Continue to monitor your SEO efforts and adapt to changing trends and algorithms to ensure you continue to grow and achieve success on social media.

SEO is becoming increasingly important in the digital age. With over 1 billion websites worldwide, it can sometimes be difficult to get your website right. Do you need help to improve your online visibility? Then contact us for a SEO advisory track. Then together we can see how we can get top results for your website! 

Still prefer to get started with SEO yourself? Perhaps our free SEO online training what for you. Then you will still learn about SEO, but be in control!



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Digital content manager Peugeot

Whether it's about content or technical adjustments, it doesn't matter. Martijn briefs this in a very clear way so that it can be implemented locally or by our head office in France. [...] Since the start of our collaboration, we have achieved great results. Keep it up!

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When your online onder venture grows, expectations often grow too, in every area. To a large extent, we were in control of SEO and its interpretation ourselves. We found out that our own "general view" was no longer sufficient, so we engaged Bureau Onder. Surprising and clear. We have built up a fine collaboration, partly because Martijn also regularly visits our office with Eline or Mariska (depending on the case), which is very valuable to us!

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Martijn and Mariska make the SEO story understandable for the layman and are happy to think along with us. It is nice that there is a personal contact moment every month with an extensive report and the opportunity to talk everything through. After just a few months, Onder has already managed to achieve number 1 positions on Google with some of our webshop pages. We are very satisfied with Onder.

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For several years, Onder has been a valued partner of Stella. Martijn is my sparring partner for complex SEO issues and the extra pair of critical eyes that keeps us on our toes. Together, we have achieved nice growth in online visibility, visitor numbers and leads. Onder onder stands out for its short lines of communication and professionalism. They speak our language: don't nag, get down to business. That is what we love!


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