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Jesse Commandeur

Jesse Commandeur

Content & Authority Specialist

What exactly does a SEO desk do?

Search Engine Optimisation, or SEO for short, is a crucial link for businesses that want to be visible and findable online. But what does a SEO desk, like Onder, now actually and is it really worth investing in SEO? Read on to find out all about the role and value of a SEO desk.

Good SEO leads to more website visitors

The primary goal of a SEO agency is to ensure that your website becomes more visible in search engines like Google. Through an effective SEO strategy, a business can attract more organic traffic to its website, meaning there is no cost-per-click like paid advertising campaigns. Thanks to SEO, you don't have to rely solely on word of mouth or referrals to increase your customer base.

Why is brand awareness important in SEO?

Many companies make the mistake of thinking that SEO is only about increasing search engine rankings. But it goes much further than that. SEO also helps build brand awareness. When your website consistently appears in the top search engine results, your brand becomes more trustworthy to potential customers. Consistency in visibility demonstrates authority and reliability, two essential elements for building a strong brand image. Want to know how to get more visitors to a small website? Then check out our onder standing video.

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How do you measure the ROI of a SEO campaign?

Measuring the ROI (Return on Investment) of a SEO campaign can be more complicated than other marketing efforts, given the many variables in play. However, by looking at specific KPIs (Key Performance Indicators), such as traffic to your site, length of visits, conversion rates and, of course, your website's ranking in search results, you can get a clear picture of how effective the SEO efforts are. These are also things we report on with our clients.

Is it worth investing in SEO?

Yes, SEO remains relevant. SEO helps search engines search and categorise your website. This is essential because search engines, such as Google, aim to help users find answers to their queries. Moreover, SEO leads have a high success rate on average, indicating that this is an efficient way to reach potential customers. According to several onder searches, an average of 15% of those leads actually become customers.

Which sectors will benefit most from SEO?

While almost every industry can benefit from SEO, there are some sectors that benefit from it atzonder:

  • Medical services: They are available 24/7, making SEO crucial to reach a wider audience.
  • Home repair and renovation.
  • Real estate.
  • Professional services.
  • Online businesses.
  • Hospitality

What should you pay attention to when hiring a SEO agency?

Hiring a SEO agency is an important decision. Here are some questions to ask and things to look out for:

  • Understand the history of the SEO agency. Do they have proven results?
  • Ask about their SEO processes. What are their methods to improve my search engine ranking?
  • What is their reporting and meeting frequency? Transparency is crucial.
  • In what way do they amass baclinks (referrals) for my website?
  • When can I expect results?

Do you opt for SEO agency Onder? Then we offer transparency on the services we provide from moment 1. We also report extensively on our services and results. For us, good, smooth communication is crucial to achieving good results. Want to know more about our clients? Then take a look at our cases.

Consider further that 75% of people never go past the first page of Google search results. If your website is not on the first page, you are missing out on a significant amount of potential traffic. So good SEO positions are and will remain very interesting.

What does SEO cost per month?

The cost of SEO can vary greatly depending on the agency and the specificity of the services required. Small-scale SEO packages can range from €400 to €900 per month, while more extensive services can go up to €4,000 per month. Larger SEO projects cost on average between €1,500 and €5,000 per month. It is important to understand exactly what you are getting for your investment. You can therefore always ask for an estimate of ROI, despite the fact that no SEO agency can promise results.

A SEO agency plays an important role in improving your online findability

A SEO agency plays a vital role in improving the online visibility of your business. By investing in SEO, you can not only attract more traffic to your website, but also improve the quality of this traffic. Choosing the right agency is crucial, so do your onder search and ask the right questions to ensure you do business with an agency you trust. Want to know more about our services? Then check out our SEO audit and SEO advice page, or take direct contact with us.



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These customers are supupside down from us!

Renzo van Dongen

Renzo van Dongen

Digital content manager Peugeot

Whether it's about content or technical adjustments, it doesn't matter. Martijn briefs this in a very clear way so that it can be implemented locally or by our head office in France. [...] Since the start of our collaboration, we have achieved great results. Keep it up!

Marien van Stegeren

Eigenaar Kitcentrum

When your online onder venture grows, expectations often grow too, in every area. To a large extent, we were in control of SEO and its interpretation ourselves. We found out that our own "general view" was no longer sufficient, so we engaged Bureau Onder. Surprising and clear. We have built up a fine collaboration, partly because Martijn also regularly visits our office with Eline or Mariska (depending on the case), which is very valuable to us!

Marten Stellingwerf


Martijn and Mariska make the SEO story understandable for the layman and are happy to think along with us. It is nice that there is a personal contact moment every month with an extensive report and the opportunity to talk everything through. After just a few months, Onder has already managed to achieve number 1 positions on Google with some of our webshop pages. We are very satisfied with Onder.

Mark Prummel

SEO Specialist Stella Fietsen

For several years, Onder has been a valued partner of Stella. Martijn is my sparring partner for complex SEO issues and the extra pair of critical eyes that keeps us on our toes. Together, we have achieved nice growth in online visibility, visitor numbers and leads. Onder onder stands out for its short lines of communication and professionalism. They speak our language: don't nag, get down to business. That is what we love!


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