What is digital accessibility?
Digital accessibility means that your website is usable by everyone.
This is not only about people with disabilities, but also about mobile users, the elderly or those with poor internet connectivity.
Common problems include:
- colour contrast too low
- missing alt-texts
- non-keyboard forms
- unclear link texts ("click here")
- videos zonder ondertitle
By removing these obstacles, you make your website usable for more visitors and therefore more profitable.
Why is digital accessibility important?
1. More reach
The more accessible your website is, the larger the group of people you reach.
Every visitor has different preferences, devices or limitations and every threshold means missed customers.
2. Higher conversion
Accessible websites are more logical, clear and user-friendly. This helps every visitor, with or without disabilities, to convert faster.
3. SEO advantage
Good accessibility also means good structure, alt-texts and performance. This is appreciated by search engines.
4. Legislation and obligations
From 2025, the European Accessibility Act requires more and more companies to have digital accessibility in order.
Invest now, avoid legal risks and show that your organisation takes responsibility.
Our approach to digital accessibility
At Onder, we combine CRO expertise with in-depth knowledge of accessibility. We ensure that improvements not only comply with guidelines, but also contribute to higher conversion and better performance.
- Audit
We scan your website for key accessibility criteria, from colour contrasts to navigation and readability.
- Quick wins & priorities
We onderscheiden what brings quick results and what needs to be tackled structurally.
- Technical & visual optimisations
We look beyond code: design and content also receive attention.
Are buttons easily visible? Does text have enough contrast? Do forms work smoothly on mobile?
- Report & guidance
You get a clear overview with areas for improvement, quick wins and recommendations.
We can guide your team or make the adjustments ourselves.
Who is digital accessibility relevant to?
Digital accessibility is useful for any organisation, but in some industries it is indispensable:
- Webshops: if a checkout is not accessible, you are missing out on sales.
- Lead generation sites: Forms that don't work with keyboard or screen readers cost you valuable leads.
- Service providers and SaaS: users with disabilities are often a larger part of the target group than thought.
- Governments and onderwijs institutions: legally obliged to be accessible and socially obliged not to exclude anyone.
Ready for a future-proof website?
Digital accessibility is no longer an extra, but a basic requirement for success online. An accessible site makes your organisation more inclusive, user-friendly and profitable.
Let us test your website for accessibility and find out where you are missing opportunities.
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