SEO content optimisation

Powerful texts that add value to your website!

Online findability often starts with the right words in the right place. But just writing is not enough: the content must also match the questions and needs of your target audience. Companies that do this cleverly, structurally gain more visitors and customers.

Yes I want to outsource SEO content
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What is SEO content?

SEO content is all online content written to help both readers and search engines. It is about texts and media that respond to the search intent of the target audience and are technically well put together. Think of blogs, product texts or landing pages that are not only informative, but also more findable in Google.

Examples include:

  • Product descriptions that appeal to search engines and customers.
  • Blog articles that respond to questions from your target audience.
  • Landing pages set up for specific keywords.

The difference from regular content? SEO content takes into account keywords, structure and the intention of the seeker.

Man taking google onder's run and reviewing product descriptions, blog articles and landing pages for SEO content
graph showing upward trend of more visitors by SEO content onder

Why is SEO content important?

Good SEO content drives more organic traffic, a higher position in search results and more visibility for your brand. It can directly contribute to more leads and sales.

A well-written article can keep ranking in Google for months or even years. With that, SEO content often delivers more sustainable results than paid ads.

Can all content be SEO content?

Yes, almost any kind of content can be SEO content, as long as it is written or developed in the right way. Blog articles are often the most common example, but product pages, landing pages or instructional videos can also have a direct impact on your ranking in Google.

How to write good SEO content?

Good SEO content starts with the reader's query. Then you add the right keywords, structure and optimisations. Hereonder the key steps.

Defining keywords and search intent

First, determine what your target audience is searching for. Use tools to find keywords and pay attention to intent: does someone want information, to compare or to buy directly?

Structure and construction of texts

Use clear headings (H1, H2, H3) and short paragraphs. Add whitespace to make the text scannable. Internal links help both the visitor and search engines.

Writing for the reader, not just Google

Avoid keyword stuffing. Write actively and understandably. An example:

  • Bad: "Our SEO content SEO content specialist creates SEO content."
  • Good: "Our texts are written to appeal to both readers and search engines."

Optimising with SEO elements

Consider a strong meta title, a catchy meta description, alt-texts for images and internal links to related pages.

Enriching content

Use images, videos, infographics or tables to make the text stronger. Add FAQs to answer additional questions.

Examples of strong SEO content

  • A blog on "best electric cars of 2025" comparing different models. This capitalises on a current search intent and attracts traffic.
  • A product page with clear benefits, specifications and customer reviews. This helps both search engines and users make a choice.
Sheet showing adjustments to H1, H2 showing increasing traffic through SEO content
SEO content form with images

Common mistakes with SEO content

  • Keyword stuffing: use the same keyword unnaturally often.
  • Duplicate content: copy texts from other pages or websites.
  • Writing for Google: losing sight of the reader.
  • No purpose: content zonder clear call-to-action.

SEO have content created

Getting started yourself can be done, but it takes a lot of time and knowledge. By outsourcing SEO content, you can be sure that the texts are properly optimised and fit within a strategy. We help companies write valuable content that gets results. From keywordsonder search to publication: everything onder one roof.

We help you with a comprehensive content strategy!

We do not just write some individual texts, but create a longer-term content strategy. Our specialists write SEO texts that answer the visitor's question. At the same time, we ensure that search engines understand what a page is about. Together, we look at the bigger picture and how your SEO text fits into the overall structure of your website.

Our SEO copywriters create a complete content strategy, where you can expect the following:

  • Keyword analysis: we find out what your potential customers are looking for
  • Content strategy: a plan of action, steering for results
  • SEO Text writing: strong content that connects with the target audience
  • Conversion optimization: content is not only easy to find, but also convinces visitors to take action onderake action
  • Reporting: we report on the organic growth of your business and make adjustments when necessary
Content strategy, having SEO texts written

SEO Content checklist

Still want to start writing or improving your texts yourself first? Then take a look at our SEO content checklist. This will give you a practical overview of all the points you should not forget: from keywordsondersearch and clear structure to meta-data and internal links. By following the checklist step by step, you will increase the chances of your content scoring better in search engines and meeting the demands of your target audience.

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Frequently Asked Questions

How long should SEO content be?
It depends on the search query. On average, pages with 800-1500 words score better, but quality is more important than length.

How quickly do you see results from SEO content?
You usually see effect within 3 to 6 months, depending on competition and domain authority.

What does it cost to have SEO content created?
This varies from project to project. Count on a rate per text or per hour. It is an investment that pays off in the long run.

What is the difference between SEO content and SEA ads?
SEO content provides organic growth in visitors that continues to benefit you . SEA ads are paid and stop once your budget runs out.

See our collaborations

Read our testimonials!

Renzo van Dongen

Renzo van Dongen

Digital content manager Peugeot

Whether it's about content or technical adjustments, it doesn't matter. Martijn briefs this in a very clear way so that it can be implemented locally or by our head office in France. [...] Since the start of our collaboration, we have achieved great results. Keep it up!

Marien van Stegeren

Eigenaar Kitcentrum

When your online onder venture grows, expectations often grow too, in every area. To a large extent, we were in control of SEO and its interpretation ourselves. We found out that our own "general view" was no longer sufficient, so we engaged Bureau Onder. Surprising and clear. We have built up a fine collaboration, partly because Martijn also regularly visits our office with Eline or Mariska (depending on the case), which is very valuable to us!

Marten Stellingwerf

Webmaster

Martijn and Mariska make the SEO story understandable for the layman and are happy to think along with us. It is nice that there is a personal contact moment every month with an extensive report and the opportunity to talk everything through. After just a few months, Onder has already managed to achieve number 1 positions on Google with some of our webshop pages. We are very satisfied with Onder.

Mark Prummel

SEO Specialist Stella Fietsen

For several years, Onder has been a valued partner of Stella. Martijn is my sparring partner for complex SEO issues and the extra pair of critical eyes that keeps us on our toes. Together, we have achieved nice growth in online visibility, visitor numbers and leads. Onder onder stands out for its short lines of communication and professionalism. They speak our language: don't nag, get down to business. That is what we love!

This is us!

A team of SEO specialists

Our team consists of enthusiastic SEO specialists who are happy to work with you for the best results.

Meet our team
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Any questions?

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