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Usability ondersearch

More conversion through a website that makes sense.

Your visitors find your website, but they drop out. They lose their way, hesitate or get frustrated and onderhen you burn marketing budget on traffic that yields nothing.
This is not surprising: you know your own site too well, you know your way around, but your visitor does not.
That is why it is smart to have someone else go through your website.

With a usability onder search, you discover exactly:

  • Where visitors get stuck in your funnel
  • whether forms and buttons are clear and clickable
  • how your site performs on mobile
  • which elements give confidence (and which do not)
  • Where unnecessary barriers cause dropouts

With those insights, you make the customer journey shorter, more logical and more profitable.

Results: a website that feels logical, inspires confidence and generates more conversions.

Wondering how your website currently scores in terms of CRO?
Do the free CRO analysis!

What is a usability onder search?

Usability, in short, is how user-friendly your site is.
We see where it runs smoothly and where visitors drop out.

For this, we combine data (Clarity, Analytics), reviews and our own observations. This shows you exactly where and why people drop out and what you need to do to fix it.

How does a usability onder search work at Onder?

Our approach is practical and focused on results. No piles of reports, but concrete points for improvement that you can start working on immediately.

1. Kick-off

We start with your goals. Do you want more leads, purchases or registrations? We decide together what is most important.

2. Analysis of your website

We combine three perspectives:

  • Expert review: Our specialists assess your site based on usability guidelines.
  • Data analysis: We onderseek behaviour in data such as: heatmaps, clickmaps and recordings.
  • User tests: the website is tested and run through by real people.

3. Bottlenecks and quick wins

We identify obstacles in the customer journey. From small frictions to big blockages.

4. Advice and priorities

We provide an overview with quick wins and structural improvements. So you know exactly where you get the fastest results.

SEO and usability

SEO and usability reinforce each other.

  • SEO takes care of visitors.
  • Usability makes them become customers.

Google also rewards websites that are user-friendly and accessible. So good usability also contributes to better rankings.

Together, SEO and usability form a sustainable growth strategy: more traffic as well as more conversion.

Who is usability onderzoek suitable for?

A usability onder search is useful for almost any organisation, but especially for:

  • Webshops: Optimise your checkout and product flows.
  • Lead generation sites: Increase your form conversions.
  • Service providers: improve navigation and content accessibility.

Do you have visitors but no customers? Then a usability onder search is the solution.

Start today with usability onder search

Want to know where your website is causing visitors to drop out? A usability onder search by Onder will give you immediate insight into the pain points as well as concrete opportunities for improvement.

Request a usability onder search now and find out where your website is losing money.

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Read our testimonials!

Renzo van Dongen

Renzo van Dongen

Digital content manager Peugeot

Whether it's about content or technical adjustments, it doesn't matter. Martijn briefs this in a very clear way so that it can be implemented locally or by our head office in France. [...] Since the start of our collaboration, we have achieved great results. Keep it up!

Marien van Stegeren

Eigenaar Kitcentrum

When your online onderneming grows, expectations often grow too, in every area. To a large extent, we were in control of SEO and its interpretation ourselves. We found out that our own "general view" was no longer sufficient, so we engaged Bureau Onder. Surprising and clear. We have built up a fine collaboration, partly because Martijn also regularly visits our office with Eline or Mariska (depending on the case), which is very valuable to us!

Marten Stellingwerf

Webmaster

Martijn and Mariska make the SEO story understandable for the layman and are happy to think along with us. It is nice that there is a personal contact moment every month with an extensive report and the opportunity to discuss everything.After just a few months, Onder has already managed to achieve number 1 positions on Google with some of our webshop pages. We are very satisfied with Onder.

Mark Prummel

SEO Specialist Stella Fietsen

For several years, Onder has been a valued partner of Stella. Martijn is my sparring partner for complex SEO issues and the extra pair of critical eyes that keeps us on our toes. Together, we have achieved nice growth in online visibility, visitor numbers and leads. Onder onder stands out for its short lines of communication and professionalism. They speak our language: don't nag, get down to business. That is what we love!

Bekijk alle testimonials

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A team of SEO specialists

Our team consists of enthusiastic SEO specialists who are happy to work with you for the best results.

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