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These colleagues are hosting the webinar on 18 June:
Jan Willem Harmsen
Content and authority specialist. Loves digital PR and the right content for the right audience. And also has a fondness or perhaps addiction to Claude. As well as an addiction to concerts by Sticks.
Mariska Snoek
Content specialist. Can empathise very well with our clients' target audience and once taught copywriting himself in an AI-less era. Secretly has a quail hatchery at home.
Who is this webinar for?
This webinar is for SEO specialists, content marketers and digital PR professionals who want to understand how authority works in an AI-driven search landscape. Whether you work at an agency or are responsible in-house for organic findability: if you want your brand or client to be visible in LLMs, this webinar is indispensable.
Why start now?
Your target audience has changed. They no longer just search Google, they ask ChatGPT, Perplexity or Google AI Mode. They no longer click on ten blue links, they get one answer. And that answer contains either your brand or a competitor's.
That visibility in LLMs is not an algorithm issue. It is an authority issue. LLMs learn from what is written about you in authoritative sources. Those not mentioned don't exist. And that is exactly where digital PR makes the difference.
Combining digital PR and AI SEO is the strategy to build authority now that works in search engines as well as in LLMs. If you wait too long, you will build behind a competitor instead of ahead of them.




