SEO for beginners

Free seo course in brief

In Onder's free online SEO beginner's course, you will learn the basics of search engine optimisation, including keywordsondersearch, writing for SEO, technical optimisation and how to use ChatGPT for SEO in just a few hours. Immediately applicable and fully online via videos to follow. More than 800 course participants have already gone before you!

This is what the online environment of the SEO course for beginners looks like

"The training was clear and to-the-point. It helped me bring my SEO knowledge back up to par and is immediately applicable. Definitely recommended!“

- Sven G. via Google Reviews

What do you learn?

The online course 'SEO for beginners' covers the following onder topics:

Who do you learn from?

Meet the SEO trainers from Onder:

Ineke Withaar-Colijn

Ineke is a content specialist and SEO trainer at Onder. Especially for beginners, she developed the HUMMSTAL method To make writing for SEO easy. In her spare time, Ineke enjoys gardening and reading fantasy books.

Jesse Commandeur

Jesse is a content and authority specialist, with a journalism background. He focuses on linkbuilding and content creation to improve SEO performance. Outside work, Jesse enjoys playing sports and exploring new cities.

Martijn Hoving

Martijn is the founder of Onder and an expert in SEO. He leads his team and offers training and consultancy in online marketing. His expertise started at technical SEO and now covers all aspects of SEO. In his spare time, Martijn is passionate about music and sports.

Current SEO developments

Certainly in the field of SEO, time does not stand still. Yet the basics of SEO still stand as a house. How a search engine works has, in fact, remained the same. With the SEO course for beginners, you will learn how to optimise for it. Do you want more in-depth information on current onder topics? Then be sure to read our blogs!

-> AI developments and the impact on SEO - by Martijn

Google's AI Overviews are now also live in the Netherlands and this has a big impact on how your content is found. In this blog, Martijn shows what is changing in search results and why it is important to focus on structure, clear answers and brand recognition, especially now. You get practical tips to prepare your content well for this development, zonder quick tricks. Highly recommended for anyone who wants to maintain their findability in an increasingly smart search landscape.

-> Is your content ready for AI Overviews? - by Leanne

In this blog by Leanne, you will read about how Google's AI Overviews have now also been rolled out in the Netherlands and what impact it has on SEO. You get concrete tips: from focusing on featured snippets and clear structure to strengthening your brand. The approach helps you keep your content sharp, build authority and stay relevant within the changing search results. Read on if you want to learn how to get your texts ready for AI Overviews.

-> Create a prompt generator that works for your business - by Ivo

Want more control over AI content and consistent output within your team? In this blog, Ivo shows you how to create a smart prompt generator in Google Sheets that fits your tone of voice, target audience and content goal. Super handy for anyone who wants to work with AI in a scalable and strategic way. No more separate prompts, but a central tool that speeds up and sharpens your workflow. Sounds technical? Not too bad. The explanations are clear, the approach practical. Definitely worth reading if you are serious about using AI for content creation.

Why you should follow this SEO online training course

You would like to attend this SEO online training course because, as a starting entrepreneur, you understand how important online visibility is for the success of your business. You notice that your website is not generating the desired number of visitors, and you realise that SEO has an important role in increasing online presence and attracting potential customers.

You are aware of the importance of good content, relevant links and technical optimisation, but you also want to deepen your knowledge of these. This training seems ideal to you because it covers all the basic aspects of SEO and gives you practical skills to optimise your website.

You are determined to learn how to get your website to the top of the search results. With the knowledge and tools you will gain from this training, you hope to improve your website, attract more potential customers and ultimately increase the success of the business!

We are happy to help you take the first step towards a substantiated SEO strategy. Making an impact online starts with a good foundation, which you build by really understanding search engine optimisation! 

What are the benefits of the SEO for beginners for you?

This online SEO training course for beginners will give you the knowledge and skills you need to:

1. Start making your website more findable to potential customers.
2. Strategically optimise your content for relevant keywords.
3. Measure and improve the performance of your website.
4. Address technical SEO challenges and enhance usability.

Because you...

• can conduct a search analysis: You will learn how to conduct a thorough search analysis to understand what your potential customers are looking for. This will help you strategically target your content to relevant keywords and subjects.
• can do a baseline measurement: You will learn how to do a baseline measurement to identify your website's current search engine rankings. This will enable you to measure and improve the progress of your SEO efforts.
• Can write for SEO: You will gain insight into the art of writing for SEO, allowing you to produce content that is not only informative and engaging, but also optimised for search engines.
• master basic technical SEO skills: You will learn essential technical aspects of SEO, such as XML sitemaps, using Search Console, managing robots.txt files, implementing canonical tags and understanding status codes such as 404 and 301 redirects.
• can measure correctly in Google Search Console: You'll discover how to use Google Search Console to track your website's performance, analyse search traffic and gain insight into how your website appears in search results.

Who are you?

SEO tips for beginners:

1. Install Search Console
   Data is and will always be important. Even with an eye to the future of your function or company, it is smart to make substantiated choices. Especially when it comes to search engine optimization, it is important to drive your own data.
2. Create redirects
   Within Google Search Console, you can see which pages get a status code 404. You can easily fix these by creating a 301 redirect. This not only redirects the user to the correct page, but also lets Google know what, after the old URL is gone, is the correct new URL page.
3. See what you are found on
   In Google Search Console, you can see what you are being found on, indeed, you can see what page is being shown for this keyword. Use this to make your content even more relevant and show the right pages for the desired search term.
4. Check your meta data
   "Home | yourwebsite.co.uk", of course we don't want to see this anymore. We want to see your important search terms reflected in the meta title and meta description, and we are not the only who want this... Google wants this too, this way it knows what the page is about and can therefore offer this page for relevant and related search terms. Google provides more relevant information, and you get more traffic to your website. That's a win-win situation.
5. Follow our SEO training course for beginners
   Do you want to get straight to the point? Not just perform SEO activities, but really understand it... Then follow our SEO training for beginners. You will learn the basics of SEO and get answers to your specific questions. 

Do you have specific SEO-related questions relating to your webshop or website? Contact us and we will be happy to help you solve your search engine problem. 

Share your experience!

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