What does an online marketing specialist do?

Online marketing is fast becoming one of the most important aspects of business. As a result, employers are looking for candidates who can help their company market their products online.
If you are interested in this field, a job as an online marketing specialist could be the perfect job for you. Read on to find out more about what an online marketing specialist does.

Why become an online marketing specialist?

Online marketing is a growing field with a shortage of qualified workers. The Bureau of Labor Statistics forecasts 10 per cent growth for marketing managers, while online marketing specialists are expected to grow by 22 per cent.
This means there will be a drastic shortage of specialists in the near future. Becoming an online marketing specialist can be a good choice if you are interested in marketing.

3 key skills to become an online marketing specialist

• Strong marketing skills: to excel in this field, you don't have to be the best marketer on earth. In fact, you don't even need to have a degree in marketing. What you do need is the ability to analyse data and create effective campaigns to help a company meet its business objectives
  
• Strong analytical skills: you need to be able to analyse data to determine which tactics work best. You should also be able to determine which channels are generating the most leads and focus your attention there
  
• Strong communication skills: finally, you need to be able to communicate your findings effectively to the other members of your team. This includes onder more finding the best ways to present your findings to your managers in a way that makes it easy for them to understand that data and make decisions based on it

How to become an online marketing specialist?

To become an online marketing specialist, you must first obtain a bachelor's degree in marketing or a related field. While it is not required for every job, a bachelor's degree can help you onderseparate yourself from other job seekers. You can then gain experience in an in-house marketing role or at a marketing agency before pursuing a job as an online marketing specialist. It is also important that you develop the right skills for the job. Employers are looking for candidates with strong communication skills, knowledge of analytics and a good understanding of the latest marketing tactics, such as e-commerce strategies, email marketing and more.

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