Author: Martijn Hoving

There is one certainty the moment you finally doze off in front of your tent at a campsite in southern France in August: Google is rolling out a Core Update. Funnily enough, they also did this in August 2023 and last month it was ball again. You'd almost change your holidays to it. The update is now fully rolled out and fortunately we are seeing some nice winners among our clients and affiliate websites. But as always, after such an update, there are

A long time ago, when I had to choose a course of study during Havo 5, I thought it would be a good idea to choose HBO Tourism. Fortunately, I became infected with the marketing virus during a third-year internship in Eurocamp's marketing department. That infection immediately determined the next step: further studies in marketing. Being taught by marketing heroes like Leeflang, Verhoef and Wormwood actually only fanned the fire further. And that fire has never been extinguished.

SEO is and always will be an investment, whether you free up capacity within your in-house department and company or outsource your SEO work to an agency like ours. Unfortunately, there is still a perception that SEO is an unpredictable channel, especially compared to other performance channels. And that is unjustified. In this article, I will show you how to build a SEO business case so that you can properly predict the potential growth of

Marketing is all about conveying the right message to the right people through the right methods and media. To arrive at the right message, it is very nice if you know what your current customer base thinks about you. What are the values they attribute to your company? And what experience do they have as customers? If you have this information about your entire company or, for example, only for one product you supply, it becomes a lot easier

At first glance, there seems to be absolutely no similarity between Christmas hampers, Mother's Day gifts, garden lights, air conditioners and barbecues. Yet there is one common denominator between these products and that is seasonality. Because within all these products, seasonality plays a big role. Season vs seasonality The real 'SEO game of seasons' is predictable, it revolves around fixed search demand spikes in seasons. Think Christmas, black Friday, Mother's Day, Father's Day and similar moments. These moments are listed on the

And why those few redirects are not good enough SEO Benelux is a close-knit community of SEO specialists in the Netherlands and Belgium (and okay, Luxembourg). This community organises SEO meetups several times a year. And in the edition of 11 May, I also got to give a presentation there. Check hereonder the video about SEO migration fuck-ups: Why are SEO migrations so interesting? Those who know me a bit as a colleague and SEO specialist know that SEO migrations are something of a passion

Featured Snippets, videos, images and 'people also ask' blocks: the average search result in Google is a motley collection of enrichments, features and integrations from other Google search engines. Depending on the searcher's intent and many more factors. As a website owner or brand, the trick is of course to get in between them, at the moment when the intention matches your target groups. But where do you start? And how can you 'scalably' check which onder parts in a search result

The year 2022 is almost over. We already looked ahead to the SEO trends of 2023, but now it is also time to look back. What did SEO year 2022 look like? What were the key developments at Onder? What are the most-read blogs on Onder.co.uk? What Google updates startled us? And what changes did we see in the SEO community? A brief summary. 38 blogs in 2022 Writing blogs is an important onder part

So little changes and, at the same time, so much changes. That pretty much sums up the SEO world. Basically, Google's process as a search engine still revolves around Crawling, Indexing, Ranking. For years. But Google's algorithm is changing, searcher behaviour is changing and the way marketers, developers and SEO specialists alike work is changing. As a marketing manager, website owner or SEO-adept, where should you set your sights in 2023? We have identified the key SEO