Author: Martijn Hoving

Content. A word and concept that comes up quite a lot in the online marketing world. It means something like 'content' and can therefore mean anything. When a SEO specialist talks about content, he or she often means the text or other content of a page, targeting a particular onder topic or group of search terms. Content marketing does have a lot to do with this, but it is a discipline in itself. It is a technique whereby you develop valuable content for a specific target audience, in order to

Most marketing managers and online marketers know that the entire online marketing mix participates in growing sales and revenue. Seeing SEO as a standalone channel is therefore a waste. In fact, SEO offers a lot of onder support to the rest of your online marketing mix. You can read some concrete examples of SEO as a building block for other onder parts within online marketing in this article! The organic results in Google and other search engines still offer a lot of potential. We ourselves believe that onder

Technical SEO. Too often a onder shuffled child, as many SEO specialists focus mainly on content creation and link building. Technical SEO unfortunately remains hard to find. In practice, we still see many technical problems with every (for us) new website. A website that is in good shape in terms of technical SEO will be found much better! So technical SEO is as important as ever. We are happy to share our take on technical SEO with you. Technical? Technical SEO is often too technical

The SEO specialist is generally reluctant to make many changes to a website at once. The reason for this is the fact that Google then also has to interpret all those changes. Nevertheless, there are of course plenty of reasons to carry out a SEO migration. Think of taking over another domain, a new website structure or changing your brand name. A solid, well-prepared SEO migration ensures proper interpretation by Google and minimal

As SEO specialists, we have a love-hate relationship with Google (I am generalising for a moment). The search engine sometimes removes features we were so attached to. Think search term information in Google Analytics (which I once wrote a whine blog about in the distant past) or currently the 'request indexing' button in Search Console. But more than ever, we also love Google. Firstly, because organic traffic still has the potential to generate a lot of traffic. But also because

In the distant past, Google Shopping was an organic channel (yes, grandpa tells). Since 2013, it has been one of the most successful paid channels for many an eCommerce website. Shopping's share for many eCommerce sites is perhaps 50% of the total. Yet Google also has a big enemy in the form of Amazon (and other marketplaces). A reason for the search engine to make Google Shopping partly organic again. The announcement took place sometime in April 2020. And

The long tail. Everyone within the online marketing or SEO world has heard of it. The long tail is sometimes called 'the holy grail', because scoring well on long tail keywords generates a lot of conversion. But what exactly is a long tail keyword and how does it differ from generic words? And of course the most important question: how do you ensure maximum visibility in Google on your long tail? We are happy to show you. Head

Google is almost entirely mobile first. For the past five years, the search engine has done nothing but warn website owners to make websites mobile-ready. This started back in 2015 with Mobilegeddon. Then came the announcement of full mobile-first indexing. Next September (2020), all websites will be over to mobile-first indexing. However, we still see many problems in mobile-friendliness in websites. The Mobile Usability in Search Console report will help you fix these problems. Mobile-first indexing Google

In the midst of the Corona pandemic, in early May 2020, a briefly pre-announced Google Core Update took place (the May 2020 Core Update). And several such (groundbreaking) updates have taken place in the past. Which websites are generally affected by these updates? And what should you do if such an update affects your website? And last but not least, shouldn't we actually improve websites pre-emptively? Algorithmic updates Google makes changes every day