Author: Martijn Hoving

(This article was also published on Marketingfacts) A new platform, a new brand name or a new structure: website migrations remain important. Unfortunately, SEO migrations are still often a problem: websites then lose quite a bit of (organic) traffic. Recently, we came across another case where this was the case. So what causes a 'bad' migration? Is this a problem for every website owner? And what can you do about it? December 2019, I read an article in the Daily Journal

Google Search Console provides us with a lot of information that we use to improve website findability. It is a free service from Google (formerly known onder the name Webmaster Tools) that, as far as we are concerned, should be used by everyone with a website. It gives you insight into your website's search engine performance, but also helps you fix any problems. In this article, we will tell you more about the two main onder parts: the

This is an article from our Life after Corona series, written to help onderakers, webmasters and basically anyone with a website to be ready for when the measures slow down again. For a number of years now, Google has been taking considerable account of your location while performing a search. This is because it makes no sense to show a generic result when the searcher is expecting a local result. For example, if we click on

This is an article from our Life after Corona series, written to help onderakers, webmasters and basically anyone with a website to be ready for the moment when the measures slow down again. In the first article in our 'Life after Corona' series, we show you how to easily figure out search queries (around brand, product or service) from Google yourself. That will give you a lot of input to improve your website so that you get more traffic from

Corona measures make for bizarre scenes. For instance, most readers of this article read it at home, to name a few. We also see a lot of differences in terms of search engine impressions. There are websites with much lower traffic (campsites, travel sites, etc.), but also websites with much higher impressions (DIY stores, garden centres, etc.). Quite a change in search behaviour, therefore, which we need to respond to. Over the past two weeks, a number of customers have already asked us whether we could also