What are events in GA4?
With the introduction of Google Analytics 4 (GA4), user interaction tracking has changed dramatically. One of the key features of GA4 is the ability to track events. In this article, we discuss how to set up and use events in GA4 to gain in-depth insights into your users' behaviour. We cover what events are, how to configure them, and how to analyse the data to improve your business strategies. The difference between standard and custom
A user in GA4
Google Analytics 4 (GA4) is the latest version of Google Analytics, designed to give businesses better insight into their users' behaviour. With the move from Universal Analytics (UA) to GA4, there are some significant changes that users and analysts need to understand to make the most of this new tool. In this article, we dive deep into what a user means in GA4, how to collect and analyse data, and why these changes are important for your
What is Google Analytics and what are its benefits?
Google Analytics is a free and easy-to-use tool that measures how users interact with your website or app. It tracks users' behaviour, tracks the number of visitors and their location, which pages they visit, how long they stay on each page, and more. Furthermore, Google's tool can provide insight into usage habits, such as what times of day users visit most often, which new features they respond positively to and which ones need improvement. Google Analytics is
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