Category: (Content) marketing

A good SEO audit is a thorough evaluation of all aspects of a website that affect search engine optimisation. The aim of a SEO audit is to identify weaknesses and opportunities so that the website can perform better in the search results of search engines like Google. An audit goes far beyond simply checking keywords; it includes technical, content and strategic onder parts of the website. Hereonder the most important onder parts of a comprehensive SEO audit: Technical

SEO, or search engine optimisation, is a crucial onder part of online success for any webshop. Optimising your webshop for search engines not only helps you to be found better by potential customers, but also increases your conversions and turnover. In this article, we explain what SEO for web shops means, which elements are important and how to implement an effective SEO strategy. Why is SEO important for online shops? SEO is essential for online shops because most consumers

Trustpilot is a platform where consumers can post reviews about companies, products and services. In turn, businesses can respond to these reviews. This transparent system offers benefits to both consumers and businesses. But how exactly does Trustpilot work, and what role does it play in businesses' online marketing and SEO strategies? In this article, we provide a comprehensive overview of the platform, how it works and its impact on online visibility. How does Trustpilot work? Trustpilot works as a collection point for consumer experiences.

Brand marketing is an indispensable onder part of any business strategy. It is not just about promoting products or services, but about building a brand that truly resonates with your target audience. At a time when consumers are placing increasing importance on companies' values and identity, a strong brand strategy is more important than ever. In this article, we explain exactly what brand marketing means, the onder parts involved and how to develop a brand strategy that moves your business forward.

Conversational search is a relatively new concept within search engine optimisation (SEO) that is gaining popularity. It revolves around optimising content and search functionalities for natural, dialogue-like interaction between humans and machines. This type of search is becoming increasingly important as voice-activated assistants such as Google Assistant, Siri and Alexa gain ground. In this article, we will discuss the importance of conversational search, why it is interesting for SEO and how you can optimise your content to fit into this

Email marketing and search engine optimisation (SEO) are two powerful digital marketing strategies that help companies increase their online visibility and increase sales. Although they are often considered afzonder separate disciplines, together they can have a synergistic effect that ensures better results. In this article, we will discuss how email marketing and SEO can reinforce each other and how to combine these strategies effectively. The basics of e-mail marketing E-mail marketing is a form of direct marketing in which companies send e-mails to (potential) customers

A SEO analysis is an important onder part of search engine optimisation that helps evaluate your website's performance and identify areas for improvement. By performing a SEO analysis regularly, you can ensure that your website remains compliant with the latest SEO standards and ranks better in search engines. In this article, we will discuss what a SEO analysis entails, why it is important and how to perform a thorough analysis. What is a SEO analysis? A SEO analysis is the

Keywordondersearch forms the basis of effective SEO (Search Engine Optimisation). By understanding what terms and phrases your target audience uses when searching for products or services, you can optimise your website to be more findable. This leads to more traffic to your site and ultimately more conversions. In this article, we will discuss the essential steps and techniques to perform a thorough keywordonder search. Why is keywordonderzoek important? Keywordonderzoek helps you discover what your target audience is looking for

One of the most direct ways SEO affects sales is by increasing the visibility of a website. When a website ranks high in search results, potential customers are more likely to find and visit it. This increased traffic can lead to more leads and ultimately more sales. Better user experience SEO focuses not only on search engines, but also on improving the user experience. By optimising loading speeds, mobile compatibility and navigation structures, the website's