Category: (Content) marketing

One of the most important developments in the field of search engines, is voice search. Voice search is a new way of searching where you use voice assistants such as Siri, Google Assistant or Alexa. Let's take a closer look at how you can capitalise on voice search with SEO. What exactly is voice search? As named, voice search is a way of searching where you use voice assistants. Instead of typing a query in the search bar, you speak

'SERP' stands for 'Search Engine Results Page' and refers to the page of search results that appears after someone enters a query in a search engine such as Google, Bing or Yahoo. For example, if you are looking for a recipe for a chocolate cake, you will see a list of search results. So the page on which all those search results are listed is the SERP. But how do these results come about? What does the SERP consist of? Typically, the search engine results page contains a list

As an online marketer, you know all too well the importance of keeping your business fresh and up-to-date. Especially in this day and age where developments are flying around our ears. With the right strategy, your company's website should overcome them. To avoid potential difficulties, such as making it harder for visitors to find information they need, you need to make sure your website is ready for the future. However, migrating a website is

Why would you need a SEO copywriter? What exactly is SEO copywriting? And how should it be done? These questions are very important for marketers in this digital age. One of the most effective ways to reach potential customers is through content marketing. With content marketing, you make sure you reach potential customers directly with informative and educational content. It is also one of the most cost-effective strategies, making it a win-win situation for businesses of

If you have recently migrated your website to another domain or CMS, you may be worried about how this will affect your search engine optimisation (SEO). Will users be able to find the new site? Will existing backlinks still point to the right pages? These are just some of the questions that may come to mind. Fortunately, migrating a website is not as difficult as it used to be. Thanks to excellent processes such as content aware crawlers and pre-built migration tools, you can

In an ideal world, migrating your website from one platform to another would be a breeze. You simply update all the new site URLs and redirects in your old CMS and let the crawlers do their thing. In reality, however, it can get messy. Mistakes are often made when transferring content from one site to another. URLs are often fragmented and redirected somewhere onder way. This makes it difficult for search engines

When you have a problem, you need to find information. Whether it's information about your homework assignment or an article about what to do if your mother doesn't buy you a third pair of new trainers this month, finding that information is the first step in solving the problem. Finding information is called "searching" and is something computers are very good at. This blog post explains what search is and what it

Creating content that visitors to your website find interesting, useful or relevant is a great way to get people to understand more about you and what you do. It is also a great way to ensure that your website is found by search engines like Google. Content also helps people connect with you and your business on an emotional level. Creating lots of content also has another benefit: it keeps your site

Google considers it important that websites are user-friendly and have a logical structure. For this, it is important to add internal links to your website. Strong navigation is essential for both users and search engines. By organising your site's content well, visitors find what they need faster and it becomes easier for search engines to crawl your site. Internal links also help users return to relevant content faster. Quickly read more about the