Category: Google

Click-through rate (CTR) is an important metric for any SEO specialist. If your CTR is high, it means that people are interested in your search results and are clicking on them. If your CTR is low, you have to work harder to get people to click on your search result. Wondering what CTR stands for? Read on to find out! Click-through rate is the number of times users click on a search result divided by the number of times the ad was shown -

The world is becoming increasingly digital. Gone are the days when people looked for a company's location and opening hours on paper. Today, most customers will use smartphones to find out info. With this increased emphasis on digital presence, local SEO has become more important than ever. What is local SEO? Local SEO is optimising your website so that it appears higher in search results when users search for businesses in your area. With

A website crawl is a process by which search engines such as Google, Bing and Yahoo! onder search the content of your website and index it in search results. A crawl can be performed manually or automatically. The latter happens when you have a robot.txt file on your site and the crawler knows not to open certain directories. When crawling a website, the crawler prioritises certain pages, such as home, category or contact pages. In this article, more about crawling

If you've built a website, you want users to be able to find it. How do you make that happen? The first step is to get Google to index the website so that when users search for relevant keywords, the site will appear in the results. Zonder to be indexed by Google, most users won't even be able to find your website. In this article, we explain what indexing means and how it is related to SEO. What does indexing mean? Indexing

Google considers it important that websites are user-friendly and have a logical structure. For this, it is important to add internal links to your website. Strong navigation is essential for both users and search engines. By organising your site's content well, visitors find what they need faster and it becomes easier for search engines to crawl your site. Internal links also help users return to relevant content faster. Quickly read more about the

Google searches a huge number of web pages every day to find the most useful results for its users. The search engine uses various signals to determine which websites should appear first in search results. These signals - called "ranking factors" or "signals" - indicate how relevant and reliable Google considers a website to be. The more signals your site has, the higher it will rank in Google. But how do you score higher in Google? In this knowledge base article, we explain everything

If you want to increase your visibility online and improve your search engine visibility, it is important to have several tools at your disposal. Google Search Console is a useful tool for anyone looking to improve their visibility on Google. As one of the most popular search engines, Google has numerous tools that can be used to improve search engine presence. This article offers an overview of what you can do with Google Search Console and its benefits

Google Analytics is a free and easy-to-use tool that measures how users interact with your website or app. It tracks users' behaviour, tracks the number of visitors and their location, which pages they visit, how long they stay on each page, and more. Furthermore, Google's tool can provide insight into usage habits, such as what times of day users visit most often, which new features they respond positively to and which ones need improvement. Google Analytics is