illustration what is the CTR?
Jesse Commandeur

Jesse Commandeur

Content & Authority Specialist

What is CTR and how do you improve your CTR?

Click-through rate (CTR) is an important metric for any SEO specialist. If your CTR is high, it means people are interested in your search results and are clicking on them. If your CTR is low, you have to work harder to get people to click on your search result. Wondering what CTR stands for? Read on to find out! Click-through rate is the number of times users click on a search result divided by the number of times the ad has been shown - in other words, how many people respond to an ad by clicking on it rather than ignoring it.

What is a good CTR?

There is no one-size-fits-all answer to this question, as it depends on your niche, your offering, and other factors. If you are in a highly competitive niche, a CTR onder the 0.3% can be quite normal. If you are in a less competitive niche, CTRs between 0.3% and 0.5% are good. If you are in a very low competitive niche, you can even expect CTRs between 0.5 and 1%!, or even higher. Improve CTR? Here's what you can do to get started: Take a look at your current CTR and identify what keeps users from clicking, and fix it! Do you want to SEO advice? Then quickly discover our SEO services and find out what we can do for you.

How do you calculate CTR?

It is actually quite simple. All you have to do is divide the number of clicks your search result has received by the number of impressions you receive. For example, let's say your search result was shown 1,000 times, and 100 people clicked on it. In this case, your CTR will be 10%.

Why is CTR so important?

CTR is one of the most important metrics for SEO specialists. After all, if you don't get clicks, you won't make sales. That's why it's so important to optimise your CTR. If you can increase your CTR, the number of conversions will also increase. It also has a positive impact on SEO. A good click-through rate indirectly affects rankings in search results,

How do you increase your CTR?

There are a few things you can do. First, make sure you are targeting the right people. You do this by optimising the meta titles and descriptions for the searcher. So take into account which search terms your potential customer is searching on. You do this by carrying out a search term analysis beforehand. This is also a onder part of our SEO audit, in which we include all SEO aspects. Want to know more? First do a live SEO analysis, or directly request a SEO audit to.


If your CTR is high, it means people are interested in your search result and are clicking on it. If your CTR is low, you have to work harder to get people to click on your search result. There are a few things you can do to increase your CTR. The most important thing is that you answer the searcher's query. Furthermore, make sure your search result convinces people to click on it.

Improving CTR is just one of the work of the SEO specialist. Would you like us to give you SEO advice, for example at a SEO migration? Then take a quick look at our SEO services page. In addition to technical SEO knowledge, we at SEO agency Onder We also employ experienced content and link-building specialists. Wondering what we can do for you? Then do a live SEO analysis, or go straight for the SEO audit. 



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