A canonical tag is a piece of code that you add to the HTML code of a web page. It acts as a kind of signpost for search engines when there is duplicate content (also known as duplicate content) on your website. After all, Google needs to know which page should appear in search results and which should not. Using a cannonical tag can create a lot of impact, while it only seems like a small action. So read all about what canonicals are and how here
Do you ever feel like your WordPress website is holding you back? Maybe because you can't make money with it, or the functionality is limited. Maybe it's time to leave your old website behind and start fresh with a more modern website platform. But before you dump your old WordPress website, take these steps to ensure a smooth transition. We all know that trends in website design come and go. One day is
As a marketer, you want to make sure your website is found by users when they search for your products or services. When your website is indexed by Google and displayed in search results, it can be useful to know which pages are indexed. This way, you can check if any pages are missing from the index or if there are other issues that need to be addressed. In this article, we look at some ways to check whether a new page is
Return on investment (ROI) is a measure of the extent to which an organisation's money is invested to achieve favourable returns. In other words, ROI measures the efficiency of an organisation's investments. It helps managers evaluate the effectiveness of their investment strategies by showing whether or not their investments are generating a positive return. If you don't know exactly what this means, don't worry! This article will explain everything that
Click-through rate (CTR) is an important metric for any SEO specialist. If your CTR is high, it means that people are interested in your search results and are clicking on them. If your CTR is low, you have to work harder to get people to click on your search result. Wondering what CTR stands for? Read on to find out! Click-through rate is the number of times users click on a search result divided by the number of times the ad was shown -
Broken links are a common problem with websites. A broken link is a link that leads to a page that no longer exists. This page gives a 404 error message. Broken links can occur in various ways. Whatever the reason: for SEO, it is important that broken links are fixed as soon as possible. Broken links come at the expense of a website's usability and crawl budget. Why are broken links bad for your website? Broken links are bad for
If you've built a website, you want users to be able to find it. How do you make that happen? The first step is to get Google to index the website so that when users search for relevant keywords, the site will appear in the results. Zonder to be indexed by Google, most users won't even be able to find your website. In this article, we explain what indexing means and how it is related to SEO. What does indexing mean? Indexing
Google searches a huge number of web pages every day to find the most useful results for its users. The search engine uses various signals to determine which websites should appear first in search results. These signals - called "ranking factors" or "signals" - indicate how relevant and reliable Google considers a website to be. The more signals your site has, the higher it will rank in Google. But how do you score higher in Google? In this knowledge base article, we explain everything
Search engine optimisation (SEO) is the process of improving a website so that it can be easily found by users in search engines such as Google, Bing, and Yahoo. If your company's site is not easy to find online, potential customers will also not find it when they search for products or services like yours. That means you miss opportunities to gain new customers and grow your business. More importantly:
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