Category: Technical SEO

Technical SEO is a crucial onder part of search engine optimisation that is often overlooked. While content and link building are important for attracting traffic, technical SEO is the foundation that ensures search engines can effectively crawl, index and rank your website. Zonder a solid technical SEO structure can negate all your other SEO efforts. This article explores what technical SEO is, why it is important and how you can technically optimise your website for

Microsoft Clarity is a free analytics tool developed by Microsoft. It is designed to help website administrators and developers understand how visitors interact with their sites. Here are some of the key features and functionalities of Microsoft Clarity: Heatmaps: Clarity provides heatmaps that visually show where users click, move and scroll on a page. This helps identify popular areas on a website and potential user interface issues. Session recordings: It allows website owners to record individual user sessions

A careful SEO migration is important to maintain the accumulated value and visibility in search engines. Let's take a closer look at the complexities of SEO migration and the strategies needed for a successful transition. What is a SEO migration? SEO migration is the process of transferring an old website's SEO efforts and results to a new one. The aim is to retain the search engine rankings, traffic and conversions you have built up, despite drastic

Migrating a website is a complex process that, if not done correctly, can lead to loss of SEO value and traffic. Fortunately, there are steps you can follow to ensure the migration goes smoothly and SEO traffic is preserved. What is a website migration? Website migration refers to the process of making significant changes to a website's technology, structure, design or location to achieve better online visibility. This can vary

Are you planning a website move for SEO? To a new domain name, server or content management system? Then this article is prefect for you! The key facts you need to take to plan and execute a successful migration are discussed. With a special focus on SEO. In this article, we will show you how best to apply it and what is involved in the process. What is a website migration? A website migration is

During a website migration, URL structure is one of the most important elements to consider. In this article, we discuss why URL structure is so important during migration and how it can affect user experience, SEO performance and retention of your organic search traffic. In this article, we provide some tips and tools around URL structure during a website migration. What is a URL structure? A URL structure is a list that refers to the

Are you planning to migrate your website? Then read about what a SEO agency can do for you. After all, a SEO agency can help ensure a successful migration. SEO agencies have the knowledge, experience and expertise to migrate your website. From drawing up a migration plan to optimising the new website for search engines, a SEO agency can contribute to a successful migration. Read on quickly to discover why it is a wise choice to

If you ever look on the internet, you have surely come across a 404-error. This is the error message that appears when the server cannot grant access to the requested page. This can happen when the URL has changed or the page has been deleted. We take a closer look at what exactly 404-errors are and how to approach them from a SEO perspective. What is a 404? A 404-error message is a status code that

Search Engine Marketing, or SEM, is an online marketing strategy that focuses on increasing the visibility and findability of websites in search engines such as Google. SEM includes all activities related to search engines. These include optimising websites to rank higher in search results (SEO) and advertising through search engines (SEA). How does SEM work? To ensure that the most relevant results are displayed after each search, search engines use complex algorithms. These algorithms keep