Category: Technical SEO

Are you planning to migrate your website? Then read about what a SEO agency can do for you. After all, a SEO agency can help ensure a successful migration. SEO agencies have the knowledge, experience and expertise to migrate your website. From drawing up a migration plan to optimising the new website for search engines, a SEO agency can contribute to a successful migration. Read on quickly to discover why it is a wise choice to

If you ever look on the internet, you have surely come across a 404-error. This is the error message that appears when the server cannot grant access to the requested page. This can happen when the URL has changed or the page has been deleted. We take a closer look at what exactly 404-errors are and how to approach them from a SEO perspective. What is a 404? A 404-error message is a status code that

Search Engine Marketing, or SEM, is an online marketing strategy that focuses on increasing the visibility and findability of websites in search engines such as Google. SEM includes all activities related to search engines. These include optimising websites to rank higher in search results (SEO) and advertising through search engines (SEA). How does SEM work? To ensure that the most relevant results are displayed after each search, search engines use complex algorithms. These algorithms keep

As an online marketer, you know all too well the importance of keeping your business fresh and up-to-date. Especially in this day and age where developments are flying around our ears. With the right strategy, your company's website should overcome them. To avoid potential difficulties, such as making it harder for visitors to find information they need, you need to make sure your website is ready for the future. However, migrating a website is

Your website is an important platform to achieve business goals. It is important that it is well set up for visitors. Want to know how your website is doing? Then do a website audit. It is a check of all the important onder parts of your website. It checks whether you are reaching all visitors and whether they are having the best visitor experience. This goes from technology to website content. Where

A canonical tag is a piece of code that you add to the HTML code of a web page. It acts as a kind of signpost for search engines when there is duplicate content (also known as duplicate content) on your website. After all, Google needs to know which page should appear in search results and which should not. Using a cannonical tag can create a lot of impact, while it only seems like a small action. So read all about what canonicals are and how here

Structured data is the way to go if you want your website to be included in search engines. It is an organised system of information that helps search engines and other digital visitors better understand your site and its content. Search engines use structured data to index websites more efficiently, giving users faster and more accurate search results. This article covers the types of structured data, why you need structured data and how it can benefit your business. What is structured

A Hreflang Tag is an HTML code snippet you can add to your web pages to help Google and other search engines display the correct language version of your page. The Hreflang Tag lets Google know which pages have multiple language versions. This allows it to index the right version of a page for the right users. This is important because users searching in another language may not be able to read the English version of your page. How does a Hreflang Tag work?

If you have recently migrated your website to another domain or CMS, you may be worried about how this will affect your search engine optimisation (SEO). Will users be able to find the new site? Will existing backlinks still point to the right pages? These are just some of the questions that may come to mind. Fortunately, migrating a website is not as difficult as it used to be. Thanks to excellent processes such as content aware crawlers and pre-built migration tools, you can