As an online marketer, you know all too well the importance of keeping your business fresh and up-to-date. Especially in this day and age where developments are flying around our ears. With the right strategy, your company's website should overcome them. To avoid potential difficulties, such as making it harder for visitors to find information they need, you need to make sure your website is ready for the future. However, migrating a website is
Your website is an important platform to achieve business goals. It is important that it is well set up for visitors. Want to know how your website is doing? Then do a website audit. It is a check of all the important onder parts of your website. It checks whether you are reaching all visitors and whether they are having the best visitor experience. This goes from technology to website content. Where
A canonical tag is a piece of code that you add to the HTML code of a web page. It acts as a kind of signpost for search engines when there is duplicate content (also known as duplicate content) on your website. After all, Google needs to know which page should appear in search results and which should not. Using a cannonical tag can create a lot of impact, while it only seems like a small action. So read all about what canonicals are and how here
Structured data is the way to go if you want your website to be included in search engines. It is an organised system of information that helps search engines and other digital visitors better understand your site and its content. Search engines use structured data to index websites more efficiently, giving users faster and more accurate search results. This article covers the types of structured data, why you need structured data and how it can benefit your business. What is structured
A Hreflang Tag is an HTML code snippet you can add to your web pages to help Google and other search engines display the correct language version of your page. The Hreflang Tag lets Google know which pages have multiple language versions. This allows it to index the right version of a page for the right users. This is important because users searching in another language may not be able to read the English version of your page. How does a Hreflang Tag work?
If you have recently migrated your website to another domain or CMS, you may be worried about how this will affect your search engine optimisation (SEO). Will users be able to find the new site? Will existing backlinks still point to the right pages? These are just some of the questions that may come to mind. Fortunately, migrating a website is not as difficult as it used to be. Thanks to excellent processes such as content aware crawlers and pre-built migration tools, you can
In an ideal world, migrating your website from one platform to another would be a breeze. You simply update all the new site URLs and redirects in your old CMS and let the crawlers do their thing. In reality, however, it can get messy. Mistakes are often made when transferring content from one site to another. URLs are often fragmented and redirected somewhere onder way. This makes it difficult for search engines
Broken links are a common problem with websites. A broken link is a link that leads to a page that no longer exists. This page gives a 404 error message. Broken links can occur in various ways. Whatever the reason: for SEO, it is important that broken links are fixed as soon as possible. Broken links come at the expense of a website's usability and crawl budget. Why are broken links bad for your website? Broken links are bad for
It helps search engines crawl your site more efficiently and users find the information they are looking for more easily. They are used to help crawlers and users find specific pages or types of content within a website. A sitemap is not necessary for every website, but it can be useful in certain situations. In this article, you will read more about sitemaps plus four handy tips when dealing with them. What is a sitemap? A sitemap contains
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