Knowledge base

Why would you need a SEO copywriter? What exactly is SEO copywriting? And how should it be done? These questions are very important for marketers in this digital age. One of the most effective ways to reach potential customers is through content marketing. With content marketing, you make sure you reach potential customers directly with informative and educational content. It is also one of the most cost-effective strategies, making it a win-win situation for businesses of

A Hreflang Tag is an HTML code snippet you can add to your web pages to help Google and other search engines display the correct language version of your page. The Hreflang Tag lets Google know which pages have multiple language versions. This allows it to index the right version of a page for the right users. This is important because users searching in another language may not be able to read the English version of your page. How does a Hreflang Tag work?

If you have recently migrated your website to another domain or CMS, you may be worried about how this will affect your search engine optimisation (SEO). Will users be able to find the new site? Will existing backlinks still point to the right pages? These are just some of the questions that may come to mind. Fortunately, migrating a website is not as difficult as it used to be. Thanks to excellent processes such as content aware crawlers and pre-built migration tools, you can

When it comes to search engine crawlers and bots, you may think they are all the same and there is not much difference between them. However, there is much more to crawlers than meets the eye. In fact, there are several types of crawlers with different purposes and functions. They can be used for different purposes. Therefore, it is important to know them if you want your SEO strategy to be successful. Let's take a look at the different

As a marketer, you want to make sure your website is found by users when they search for your products or services. When your website is indexed by Google and displayed in search results, it can be useful to know which pages are indexed. This way, you can check if any pages are missing from the index or if there are other issues that need to be addressed. In this article, we look at some ways to check whether a new page is

Redirection is a handy WordPress plugin that helps you manage user experience and website navigation. It does this by setting custom rules for when someone tries to go to a part of your website that you don't want them to see. Examples include an outdated blog post or a page with sensitive information (such as your password or email). The Redirection plugin lets you redirect users from one URL to another. In addition, you can set redirection rules

In an ideal world, migrating your website from one platform to another would be a breeze. You simply update all the new site URLs and redirects in your old CMS and let the crawlers do their thing. In reality, however, it can get messy. Mistakes are often made when transferring content from one site to another. URLs are often fragmented and redirected somewhere onder way. This makes it difficult for search engines

Cost per mille (CPM) is a method of calculating the ad buying price. It is the amount to be paid as an advertiser for every 1,000 readers his ad reaches. This method is also used in radio or TV advertising. CPM is the most common way of estimating advertising costs and qua invoice. What is CPM advertising? Cost per mille, abbreviated as CPM, is a method for calculating the purchase price of ads. It is the amount that

When you have a problem, you need to find information. Whether it's information about your homework assignment or an article about what to do if your mother doesn't buy you a third pair of new trainers this month, finding that information is the first step in solving the problem. Finding information is called "searching" and is something computers are very good at. This blog post explains what search is and what it