Knowledge base

What to do in case of a traffic drop after a SEO migration?

18-10-2022 Hinke Oevering (Content) marketing, Technical SEO,

If you have recently migrated your website to another domain or CMS, you may be worried about how this will affect your search engine optimisation (SEO). Will users be able to find the new site? Will existing backlinks still point to the right pages? These are just some of the questions that may come to mind. Fortunately, migrating a website is not as difficult as it used to be. Thanks to excellent processes such as content aware crawlers and pre-built migration tools, you can

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What types of crawlers are there?

17-10-2022 Hinke Oevering Google,

When it comes to search engine crawlers and bots, you may think they are all the same and there is not much difference between them. However, there is much more to crawlers than meets the eye. In fact, there are several types of crawlers with different purposes and functions. They can be used for different purposes. Therefore, it is important to know them if you want your SEO strategy to be successful. Let's take a look at the different

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How do you check whether a new web page has been indexed?

13-10-2022 Jaleesa Konjanan Google, How to/DIY,

As a marketer, you want to make sure your website is found by users when they search for your products or services. When your website is indexed by Google and displayed in search results, it can be useful to know which pages are indexed. This way, you can check if any pages are missing from the index or if there are other issues that need to be addressed. In this article, we look at some ways to check whether a new page is

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The Redirection plugin in WordPress

6-10-2022 Jaleesa Konjanan SEO tools,

Redirection is a handy WordPress plugin that helps you manage user experience and website navigation. It does this by setting custom rules for when someone tries to go to a part of your website that you don't want them to see. Examples include an outdated blog post or a page with sensitive information (such as your password or email). The Redirection plugin lets you redirect users from one URL to another. In addition, you can set redirection rules

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The biggest pitfalls of a SEO migration

6-10-2022 Jaleesa Konjanan (Content) marketing, Technical SEO,

In an ideal world, migrating your website from one platform to another would be a breeze. You simply update all the new site URLs and redirects in your old CMS and let the crawlers do their thing. In reality, however, it can get messy. Mistakes are often made when transferring content from one site to another. URLs are often fragmented and redirected somewhere onder way. This makes it difficult for search engines

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What is CPM?

25-8-2022 Emma Geerts Google,

Cost per mille (CPM) is a method of calculating the ad buying price. It is the amount to be paid as an advertiser for every 1,000 readers his ad reaches. This method is also used in radio or TV advertising. CPM is the most common way of estimating advertising costs and qua invoice. What is CPM advertising? Cost per mille, abbreviated as CPM, is a method for calculating the purchase price of ads. It is the amount that

What is a search query?

25-8-2022 Emma Geerts (Content) marketing, Google,

When you have a problem, you need to find information. Whether it's information about your homework assignment or an article about what to do if your mother doesn't buy you a third pair of new trainers this month, finding that information is the first step in solving the problem. Finding information is called "searching" and is something computers are very good at. This blog post explains what search is and what it

What does ROI mean and how do you calculate it?

25-8-2022 Emma Geerts How to/DIY,

Return on investment (ROI) is a measure of the extent to which an organisation's money is invested to achieve favourable returns. In other words, ROI measures the efficiency of an organisation's investments. It helps managers evaluate the effectiveness of their investment strategies by showing whether or not their investments are generating a positive return. If you don't know exactly what this means, don't worry! This article will explain everything that

What is e-commerce?

25-8-2022 Emma Geerts

E-commerce is the business of selling products online. It is a growing industry with huge potential for future growth, and it is also a great way to get started as a onderaker on a small budget. You don't need big capital to start your first project, nor do you need any previous experience to succeed. In this article, we will explain what e-commerce is and how to get your

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When your online onder venture grows, expectations often grow too, in every area. To a large extent, we were in control of SEO and its interpretation ourselves. We found out that our own "general view" was no longer sufficient, so we engaged Bureau Onder. Surprising and clear. We have built up a fine collaboration, partly because Martijn also regularly visits our office with Eline or Mariska (depending on the case), which is very valuable to us!

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For several years, Onder has been a valued partner of Stella. Martijn is my sparring partner for complex SEO issues and the extra pair of critical eyes that keeps us on our toes. Together, we have achieved nice growth in online visibility, visitor numbers and leads. Onder onder stands out for its short lines of communication and professionalism. They speak our language: don't nag, get down to business. That is what we love!

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