Question mark with SEO desk

Jaleesa Konjanan

SEO Specialist

How to choose the right SEO desk?

Search engine optimisation (SEO) is an online marketing technique where you can improve your visibility on search engines. Your website needs SEO so that (potential) customers can find you online. You want to provide the information they are looking for quickly and easily. There are several SEO agencies all promising high rankings in Google results, but how do you know which agency suits your website?

SEO agency Onder: the SEO agency of Zwolle and surroundings

At SEO agency Onder onder, we are happy to support you in the field of search engine optimisation: in our opinion, the building block of a good online marketing effort. Whether you are looking for a SEO strategy and want to do the implementation yourself or put the entire SEO campaign in our hands: we are here for you. Together, we will achieve great results for your website because we are 100% SEO focused, whatever your SEO question is.

What does a SEO desk do?

A SEO desk offers professional services to improve the search engine optimisation (SEO) of a website. This includes all kinds of activities designed to make the website rank higher in search engines, such as Google.

Some of the tasks a SEO agency can perform include:

  • Keyword analysis: Identifying relevant keywords and phrases for which the website can be optimised.
  • On-page optimisation: Optimising the website itself, including its structure, content, meta tags, images, internal links and other factors that affect the SEO.
  • Off-page optimisation: Building links and creating external content to increase website authority and relevance.
  • Technical optimisation: Improving the technical aspects of the website, such as load time, mobile-friendliness, site architecture and other factors that affect user experience and SEO.
  • Analysis and reporting: Monitoring and analysing website performance and reporting progress to the client.

The goal of a SEO agency is to optimise the client's website for search engines to generate more traffic and conversions. This can help improve online presence and increase website visibility.

Why invest in SEO?

Investing in SEO can be a smart move for businesses and organisations for several reasons:

  • More organic traffic: A good SEO strategy can help you get higher positions in the search results of search engines, such as Google. This can lead to more organic traffic to the website, zonder that you need to deploy paid ads.
  • Better user experience: A good SEO strategy not only focuses on search engines, but also on improving the user experience of the website. This can contribute to a lower bounce rate and more user engagement.
  • Long-term results: Although SEO takes time and effort, it can be very effective in the long run. Unlike paid ads that immediately stop working when you stop paying, the results of a good SEO strategy can continue even if you don't work on the website for a while.
  • Competitive advantage: A good SEO strategy can provide a competitive advantage over other companies in the same market or industry. By getting higher positions in search results, you can attract the attention of potential customers who might otherwise go to competitors.
  • Cost savings: Compared to other forms of online advertising, such as paid search ads or social media ads, SEO can be a cost-effective option in the long run.

SEO vs SEA: what are the differences?

SEO (Search Engine Optimisation) and SEA (Search Engine Advertising) are two different methods of generating traffic to your website through search engines, such as Google. The main differences between SEO and SEA are:

  • Payment: SEO is an organic search result and costs no direct cost, while SEA are paid ads and do incur direct costs.
  • Time: SEO can take more time and effort to optimise and get results, while SEA can generate immediate traffic to the website as soon as the campaign is launched.
  • Positions: SEO is aimed at getting higher positions in organic search results, while SEA is aimed at getting prominence in sponsored search results.
  • Traffic: SEO is aimed at attracting relevant and organic traffic to the website, while SEA is aimed at attracting traffic through paid ads.

How to find the right SEO agency for your business?

There are many SEO agencies, so you need a few simple criteria to decide which agency is best for you. You are looking for a SEO agency that has experience working with companies like yours. The first step is to make a list of potential companies. This can be done in several ways:

  • Ask around in your network
  • Post a call on LinkedIn or another business platform
  • Google to SEO desks

During your search, pay attention to the company's specialisation. It could be that your website needs more blogs than technical SEO or vice versa. Every company has capabilities, one may be very good at something while another may still be developing in it.

Request a free SEO quick scan

To get a good idea of the company, one option is to arrange a free SEO quick scan request. Many SEO agencies offer this with no obligation to eventually win over clients. It is therefore smart to take advantage of this. You can compare the scans of different companies side by side to find out which company has analysed the most valuable points. In addition, it is always good to get in touch beforehand to see what the response rate is, for example.

Read customer references

How nice is it to know how others have experienced SEO agency? Especially if the companies are in the same or similar industry as you. Which is even more of a godsend if they have these references on their own website. An example is the testimonials page on our own website.

Take a look for yourself!

Should you have someone around you or within your company with some knowledge about SEO, it is smart to have them take a look at your results first. It is good to know where you stand in order to determine what your website needs. Once you have partnered with the SEO agency, you can monitor for yourself whether the work is having a positive impact.

SEO agency Onder is happy to help!
With this article, I hope to have steered you in the right direction for finding a SEO desk that suits you. We also have a free SEO quick scan which you can take advantage of. Should you have already made your choice, you can start today contact record!

As a SEO agency, we are experts in optimising websites for search engines and offer comprehensive training. Are you interested in a SEO audit To improve the performance of your website? Our specialists can help you with technical SEO, paying attention to issues such as load time, URL structure and mobile-friendliness.

We are happy to share our technical SEO tips to strengthen your skills. Whether you choose in-depth training or Online SEO training, we are ready to onder support you in the world of search engine optimisation.



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These customers are supupside down from us!

Renzo van Dongen

Renzo van Dongen

Digital content manager Peugeot

Whether it's about content or technical adjustments, it doesn't matter. Martijn briefs this in a very clear way so that it can be implemented locally or by our head office in France. [...] Since the start of our collaboration, we have achieved great results. Keep it up!

Marien van Stegeren

Eigenaar Kitcentrum

When your online onder venture grows, expectations often grow too, in every area. To a large extent, we were in control of SEO and its interpretation ourselves. We found out that our own "general view" was no longer sufficient, so we engaged Bureau Onder. Surprising and clear. We have built up a fine collaboration, partly because Martijn also regularly visits our office with Eline or Mariska (depending on the case), which is very valuable to us!

Marten Stellingwerf


Martijn and Mariska make the SEO story understandable for the layman and are happy to think along with us. It is nice that there is a personal contact moment every month with an extensive report and the opportunity to talk everything through. After just a few months, Onder has already managed to achieve number 1 positions on Google with some of our webshop pages. We are very satisfied with Onder.

Mark Prummel

SEO Specialist Stella Fietsen

For several years, Onder has been a valued partner of Stella. Martijn is my sparring partner for complex SEO issues and the extra pair of critical eyes that keeps us on our toes. Together, we have achieved nice growth in online visibility, visitor numbers and leads. Onder onder stands out for its short lines of communication and professionalism. They speak our language: don't nag, get down to business. That is what we love!


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