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Knowledge base

What is SEO for web shops?

15-8-2024 Linde van Gurp (Content) marketing, How to/DIY, Technical SEO,

SEO, or search engine optimisation, is a crucial onder part of online success for any webshop. Optimising your webshop for search engines not only helps you to be found better by potential customers, but also increases your conversions and turnover. In this article, we explain what SEO for web shops means, which elements are important and how to implement an effective SEO strategy. Why is SEO important for online shops? SEO is essential for online shops because most consumers

What is Trustpilot?

15-8-2024 Linde van Gurp (Content) marketing,

Trustpilot is a platform where consumers can post reviews about companies, products and services. In turn, businesses can respond to these reviews. This transparent system offers benefits to both consumers and businesses. But how exactly does Trustpilot work, and what role does it play in businesses' online marketing and SEO strategies? In this article, we provide a comprehensive overview of the platform, how it works and its impact on online visibility. How does Trustpilot work? Trustpilot works as a collection point for consumer experiences.

What is brand marketing? 

15-8-2024 Linde van Gurp (Content) marketing, How to/DIY,

Brand marketing is an indispensable onder part of any business strategy. It is not just about promoting products or services, but about building a brand that truly resonates with your target audience. At a time when consumers are placing increasing importance on companies' values and identity, a strong brand strategy is more important than ever. In this article, we explain exactly what brand marketing means, the onder parts involved and how to develop a brand strategy that moves your business forward.

What is conversational search?

15-8-2024 Linde van Gurp (Content) marketing, AI (Artificial Intelligence), Google,

Conversational search is a relatively new concept within search engine optimisation (SEO) that is gaining popularity. It revolves around optimising content and search functionalities for natural, dialogue-like interaction between humans and machines. This type of search is becoming increasingly important as voice-activated assistants such as Google Assistant, Siri and Alexa gain ground. In this article, we will discuss the importance of conversational search, why it is interesting for SEO and how you can optimise your content to fit into this

Web design and SEO

18-7-2024 Linde van Gurp How to/DIY, Technical SEO,

Web design and search engine optimisation (SEO) are important aspects of a successful online presence. Although these disciplines are often discussed afzonderically, their onderling relationship and interplay is essential for creating websites that are not only visually appealing, but also perform well in search engines. In this article, we discuss how web design and SEO work together, and provide practical tips for optimising both aspects. What falls onder web design? Web design is an umbrella term for the design and development of

What are events in GA4?

18-7-2024 Linde van Gurp Analytics, How to/DIY,

With the introduction of Google Analytics 4 (GA4), user interaction tracking has changed dramatically. One of the key features of GA4 is the ability to track events. In this article, we discuss how to set up and use events in GA4 to gain in-depth insights into your users' behaviour. We cover what events are, how to configure them, and how to analyse the data to improve your business strategies. The difference between standard and custom

A user in GA4

18-7-2024 Linde van Gurp Analytics, How to/DIY,

Google Analytics 4 (GA4) is the latest version of Google Analytics, designed to give businesses better insight into their users' behaviour. With the move from Universal Analytics (UA) to GA4, there are some significant changes that users and analysts need to understand to make the most of this new tool. In this article, we dive deep into what a user means in GA4, how to collect and analyse data, and why these changes are important for your

Email marketing and SEO

18-7-2024 Linde van Gurp (Content) marketing, How to/DIY,

Email marketing and search engine optimisation (SEO) are two powerful digital marketing strategies that help companies increase their online visibility and increase sales. Although they are often considered afzonder separate disciplines, together they can have a synergistic effect that ensures better results. In this article, we will discuss how email marketing and SEO can reinforce each other and how to combine these strategies effectively. The basics of e-mail marketing E-mail marketing is a form of direct marketing in which companies send e-mails to (potential) customers

The role of SEO analytics in optimising your website

27-6-2024 Linde van Gurp (Content) marketing, Google, How to/DIY,

A SEO analysis is an important onder part of search engine optimisation that helps evaluate your website's performance and identify areas for improvement. By performing a SEO analysis regularly, you can ensure that your website remains compliant with the latest SEO standards and ranks better in search engines. In this article, we will discuss what a SEO analysis entails, why it is important and how to perform a thorough analysis. What is a SEO analysis? A SEO analysis is the

visual of the role of SEO analysis for your website optimisation

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Renzo van Dongen

Renzo van Dongen

Digital content manager Peugeot

Whether it's about content or technical adjustments, it doesn't matter. Martijn briefs this in a very clear way so that it can be implemented locally or by our head office in France. [...] Since the start of our collaboration, we have achieved great results. Keep it up!

Marien van Stegeren

Eigenaar Kitcentrum

When your online onder venture grows, expectations often grow too, in every area. To a large extent, we were in control of SEO and its interpretation ourselves. We found out that our own "general view" was no longer sufficient, so we engaged Bureau Onder. Surprising and clear. We have built up a fine collaboration, partly because Martijn also regularly visits our office with Eline or Mariska (depending on the case), which is very valuable to us!

Marten Stellingwerf

Webmaster

Martijn and Mariska make the SEO story understandable for the layman and are happy to think along with us. It is nice that there is a personal contact moment every month with an extensive report and the opportunity to talk everything through. After just a few months, Onder has already managed to achieve number 1 positions on Google with some of our webshop pages. We are very satisfied with Onder.

Mark Prummel

SEO Specialist Stella Fietsen

For several years, Onder has been a valued partner of Stella. Martijn is my sparring partner for complex SEO issues and the extra pair of critical eyes that keeps us on our toes. Together, we have achieved nice growth in online visibility, visitor numbers and leads. Onder onder stands out for its short lines of communication and professionalism. They speak our language: don't nag, get down to business. That is what we love!

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