Knowledge base

Regularly checking your link profile is an important onder part of search engine optimisation (SEO). Your link profile includes all backlinks pointing to your website and plays an important role in how search engines like Google assess the authority and relevance of your website. A strong, natural link profile can contribute to higher search results, while a link profile with lots of bad or spammy backlinks can be detrimental. Checking your link profile helps you identify these links and to

Getting backlinks is an important onder part of search engine optimisation (SEO), but not all links are equally valuable. Bad backlinks can hurt your SEO performance and even get your website penalised by search engines like Google. It is therefore crucial to know how to avoid bad backlinks and how to build a healthy link profile that helps your website rank higher. Here are some strategies to avoid bad backlinks. What are bad backlinks? Bad backlinks are links

Link building is one of the most effective strategies within search engine optimisation (SEO) to increase a website's online visibility. Getting quality backlinks from other reliable websites helps to improve your ranking in the search results of search engines like Google. When other websites link to your content, search engines see this as a sign that your website offers valuable and relevant information. This not only strengthens your authority, but also leads to more organic traffic to your website.

A good SEO audit is a thorough evaluation of all aspects of a website that affect search engine optimisation. The aim of a SEO audit is to identify weaknesses and opportunities so that the website can perform better in the search results of search engines like Google. An audit goes far beyond simply checking keywords; it includes technical, content and strategic onder parts of the website. Hereonder the most important onder parts of a comprehensive SEO audit: Technical

SEO, or search engine optimisation, is a crucial onder part of online success for any webshop. Optimising your webshop for search engines not only helps you to be found better by potential customers, but also increases your conversions and turnover. In this article, we explain what SEO for web shops means, which elements are important and how to implement an effective SEO strategy. Why is SEO important for online shops? SEO is essential for online shops because most consumers

Trustpilot is a platform where consumers can post reviews about companies, products and services. In turn, businesses can respond to these reviews. This transparent system offers benefits to both consumers and businesses. But how exactly does Trustpilot work, and what role does it play in businesses' online marketing and SEO strategies? In this article, we provide a comprehensive overview of the platform, how it works and its impact on online visibility. How does Trustpilot work? Trustpilot works as a collection point for consumer experiences.

Brand marketing is an indispensable onder part of any business strategy. It is not just about promoting products or services, but about building a brand that truly resonates with your target audience. At a time when consumers are placing increasing importance on companies' values and identity, a strong brand strategy is more important than ever. In this article, we explain exactly what brand marketing means, the onder parts involved and how to develop a brand strategy that moves your business forward.

Conversational search is a relatively new concept within search engine optimisation (SEO) that is gaining popularity. It revolves around optimising content and search functionalities for natural, dialogue-like interaction between humans and machines. This type of search is becoming increasingly important as voice-activated assistants such as Google Assistant, Siri and Alexa gain ground. In this article, we will discuss the importance of conversational search, why it is interesting for SEO and how you can optimise your content to fit into this

Web design and search engine optimisation (SEO) are important aspects of a successful online presence. Although these disciplines are often discussed afzonderically, their onderling relationship and interplay is essential for creating websites that are not only visually appealing, but also perform well in search engines. In this article, we discuss how web design and SEO work together, and provide practical tips for optimising both aspects. What falls onder web design? Web design is an umbrella term for the design and development of