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Jesse Commandeur

Jesse Commandeur

Content & Authority Specialist

How do you start with SEO? 

Search engine optimisation (SEO) is a crucial strategy for anyone who wants to be visible online. In this article, we take a closer look at how to get started with SEO as a beginner and tell you how you can improve your knowledge and skills. We also tell you more about our free SEO training

Understand the importance of good (keywords)onder search

Keywordsondersearch is the cornerstone of SEO. Before you dive into the world of search engine optimisation, you need to understand what your target audience is looking for. This onderzoek gives you insights into the various subtopics within your niche and shows you what people are really interested in. Start with this and use these insights to fine-tune the content on your website.

Become a SEO expert

Knowledge is power, especially in the world of SEO. Invest time to learn the basics of digital marketing and stay on top of the latest SEO trends and algorithm updates. There are many free and paid resources online that you can use to increase your knowledge, for example our previously linked SEO training (totally free), or take a look at our video with tips on how to get more visitors to a website. 

How can I gain practical SEO experience?

The best way to learn SEO is to practise it. Create your own website or blog and start applying SEO techniques. Analyse the results and adjust your strategies. This will give you valuable hands-on experience.

Build a portfolio and use social media

If you are considering working as a SEO freelancer, make sure your work is visible. Create an online portfolio where potential clients can see your work. Also, use social media to promote your skills and services and network with other professionals in the industry.

What SEO tools do I need to know?

There are plenty of SEO tools available, both free and paid. These tools can help you analyse your website, monitor your rankings and find opportunities for improvement. Some essential tools you should consider are Google Analytics, Google Search Console, Moz, SEMrush, and Ahrefs. For crawling a website, for instance, you can use Screaming Frog or Lumar. 

Become a SEO specialist? Define your business structure and processes

Whether you start a SEO business or work as a freelancer, you need to think about your business structure. Also decide how you want to receive payments, how you want to prepare invoices and how you want to contract your services.

Develop a company name and logo

A strong brand identity can help you stand out. Choose a company name and design a logo that reflects your expertise and professionalism.

Can I learn SEO myself?

While it is not realistic to learn all aspects of SEO in one day, you can certainly learn SEO yourself through online courses, tutorials and by applying SEO on your own website.

Zonder rewrite the content of your website, how can you improve SEO?

SEO is not only about what is on your site, but also about how your site is perceived. Think about link building, site structure and user experience. With effective SEO and great content, you can zonder to pay for ads to land at the top of search engines. 

Want to know more about SEO? Check out our free SEO training course!

Got a taste for it and want to dive deeper into the fascinating world of search engine optimisation? Then we have good news for you! We offer a comprehensive, free SEO training which is specially designed to take your knowledge and skills to the next level.



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Renzo van Dongen

Renzo van Dongen

Digital content manager Peugeot

Whether it's about content or technical adjustments, it doesn't matter. Martijn briefs this in a very clear way so that it can be implemented locally or by our head office in France. [...] Since the start of our collaboration, we have achieved great results. Keep it up!

Marien van Stegeren

Eigenaar Kitcentrum

When your online onder venture grows, expectations often grow too, in every area. To a large extent, we were in control of SEO and its interpretation ourselves. We found out that our own "general view" was no longer sufficient, so we engaged Bureau Onder. Surprising and clear. We have built up a fine collaboration, partly because Martijn also regularly visits our office with Eline or Mariska (depending on the case), which is very valuable to us!

Marten Stellingwerf


Martijn and Mariska make the SEO story understandable for the layman and are happy to think along with us. It is nice that there is a personal contact moment every month with an extensive report and the opportunity to talk everything through. After just a few months, Onder has already managed to achieve number 1 positions on Google with some of our webshop pages. We are very satisfied with Onder.

Mark Prummel

SEO Specialist Stella Fietsen

For several years, Onder has been a valued partner of Stella. Martijn is my sparring partner for complex SEO issues and the extra pair of critical eyes that keeps us on our toes. Together, we have achieved nice growth in online visibility, visitor numbers and leads. Onder onder stands out for its short lines of communication and professionalism. They speak our language: don't nag, get down to business. That is what we love!


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