9+
Knowledge base article review collection
Linde van Gurp

Linde van Gurp

Marketing assistant

How do you collect reviews?

Online reviews matter for businesses in today's digital world. They serve as social proof, giving potential customers a better understanding of others' experiences with your products or services. People often rely on the opinions of others when making purchasing decisions, and good reviews can increase trust in your brand.

What is the purpose of a review?

The purpose of a review is to provide honest feedback about a product or service. This enables companies to improve their products or services and increase customer satisfaction. For potential customers, reviews provide valuable insights to determine whether a product or service meets their needs.

What do you do with a bad review?

A bad review can be an opportunity to learn and grow. Instead of ignoring or hiding it, it is important to respond constructively. Show empathy, acknowledge the problem and offer a solution. This shows that you care about your customers' satisfaction and can turn even a negative experience into a positive one.

How much influence do reviews have?

Reviews have significant influence on consumers' buying behaviour. Studies show that a large proportion of consumers trust online reviews, similar to personal recommendations. Positive reviews can increase sales and boost trust in your brand, while negative reviews can have the opposite effect.

In what ways can you collect reviews?

There are several ways to collect reviews, whereonder:

  • Engaging review platforms such as Trustpilot, Yelp or Google Reviews.
  • Sending follow-up emails after a purchase, inviting customers to leave a review.
  • Actively soliciting feedback via social media or in personal interactions with customers.
  • Rewarding customers for writing a review, for example by offering discounts or other incentives.

How do you get customers to write a review?

Getting customers to write reviews can be challenging, but there are ways to make the process easier:

  • Make it easy: make sure customers can leave a review quickly and easily, for example by providing a direct link to the review platform.
  • Timing is important: ask for a review at the right time, for example immediately after a positive interaction or after a successful purchase.
  • Encourage: let customers know how important their feedback is to you and thank them for their time and effort.
  • Be consistent: integrate collecting reviews as a regular onder part of your business process, so that it becomes a natural and routine action for both you and your customers.

Reviews deployed for SEO

Positive reviews can have a significant impact on your website's visibility and ranking in search engines like Google. Here are some ways reviews can help your SEO:

  1. Improved visibility and credibility: When potential customers see positive reviews about your business, they are more likely to click through to your website. This increases organic traffic to your site, which in turn improves its visibility in search engines. Moreover, having many positive reviews can increase your credibility, making users more likely to trust the information your website provides.
  1. Increase in backlinks: Positive reviews can lead to more referrals to your website from other sources. When satisfied customers share their positive experiences on social media, blogs or other online platforms, this can result in organic backlinks to your site. These backlinks are valuable for your SEO, as search engines consider them a sign of authority and relevance.
  1. Enriching search results: Google values user experience and relevance when showing search results. Reviews can help improve your keywords and provide more information to potential customers. For example, star reviews displayed alongside your organic search results can increase your click rate and improve your position in search results.
  1. Keyword optimisation: Reviews often contain natural language and keywords that users use when searching for products or services. By analysing these keywords, you can gain insight into the language used by your target audience and optimise your content to better meet their needs. This can lead to improved rankings for relevant searches.
  1. Local SEO: For businesses with a physical location, local reviews bijzonder valuable for local search engine optimisation. Positive reviews on platforms like Google My Business can help your business appear at the top of local search results when users search for products or services in your area.

By actively collecting and managing reviews, you can increase trust in your brand, improve customer satisfaction and ultimately grow your business. It is a powerful tool within the world of SEO, as positive reviews strengthen your online reputation and can improve your search engine rankings. 

Need Onder support at SEO?

Want to get more out of your website? SEO agency Onder will help you further with practical and comprehensive SEO audits, targeted SEO advice and guidance on SEO migrations. Our approach is direct and to-the-point, focused on measurable results. Start improving your online findability today.

As a SEO agency, we are experts in optimising websites for search engines and offer comprehensive training courses. Are you interested in attending a SEO training or do you want to dive deeper into the world of search engine optimisation with a Online SEO training? Then take contact on with us. We offer practical training courses to help you rank your website better. We are happy to share our knowledge and expertise to strengthen your skills in SEO.

Share

Categories

Any questions?

Get in touch! :) we are happy to help you with all your SEO questions

SEO question

Don't miss it

Subscribe to our newsletter and don't miss a single SEO tip

"*" geeft vereiste velden aan

Dit veld is bedoeld voor validatiedoeleinden en moet niet worden gewijzigd.

Any questions?

Do you want to know more about SEO? Could your website use a new boost?
Get in touch

This is us!

A team of SEO specialists

Our team consists of enthusiastic SEO specialists who are happy to work with you for the best results.

Meet our team
SEO office Onder Zwolle

Read our testimonials!

Renzo van Dongen

Renzo van Dongen

Digital content manager Peugeot

Whether it's about content or technical adjustments, it doesn't matter. Martijn briefs this in a very clear way so that it can be implemented locally or by our head office in France. [...] Since the start of our collaboration, we have achieved great results. Keep it up!

Marien van Stegeren

Eigenaar Kitcentrum

When your online onder venture grows, expectations often grow too, in every area. To a large extent, we were in control of SEO and its interpretation ourselves. We found out that our own "general view" was no longer sufficient, so we engaged Bureau Onder. Surprising and clear. We have built up a fine collaboration, partly because Martijn also regularly visits our office with Eline or Mariska (depending on the case), which is very valuable to us!

Marten Stellingwerf

Webmaster

Martijn and Mariska make the SEO story understandable for the layman and are happy to think along with us. It is nice that there is a personal contact moment every month with an extensive report and the opportunity to talk everything through. After just a few months, Onder has already managed to achieve number 1 positions on Google with some of our webshop pages. We are very satisfied with Onder.

Mark Prummel

SEO Specialist Stella Fietsen

For several years, Onder has been a valued partner of Stella. Martijn is my sparring partner for complex SEO issues and the extra pair of critical eyes that keeps us on our toes. Together, we have achieved nice growth in online visibility, visitor numbers and leads. Onder onder stands out for its short lines of communication and professionalism. They speak our language: don't nag, get down to business. That is what we love!

OnderBouwing

PLEASE NOTE: DUTCH NEWSLETTER
  • Insights on SEO
  • For beginners and advanced specialists
  • From experiments to developments at Google and from
    best practices to our own cases
  • A look behind the scenes at Onder

"*" geeft vereiste velden aan

Dit veld is bedoeld voor validatiedoeleinden en moet niet worden gewijzigd.