Emma Geerts

Emma Geerts

SEO & Communications Specialist

Ranking higher in Google

Google searches a huge number of web pages every day to find the most useful results for its users. The search engine uses various signals to determine which websites should appear first in search results. These signals - called "ranking factors" or "signals" - indicate how relevant and trustworthy Google considers a website to be. The more signals your site has, the higher it will rank in Google. But how do you score higher in Google? In this knowledge base article, we explain it all to you.

The importance of SEO

No one knows exactly how Google's ranking algorithm works. Although Google publishes a general description of their ranking factors, they do not reveal what the exact mathematical rankings are. And while ranking first in Google is still the best way to get tons of traffic, it has become a lot more challenging in recent years.
Roughly speaking, only one in five businesses succeed in getting their website to rank higher in Google. This makes it all the more important to understand what factors are responsible for this, and how to optimise your website. This way, you can ensure that you get the most out of your SEO efforts.

Search terms

Google is all about relevance. Relevance is determined by the use of a search term. When someone types a search term into Google, the search engine tries to find web pages that are relevant to that search term. When someone searches for a product or service, they usually do not use the name of the company. They use a search term that describes their problem or need. You can use these search terms to improve your website's ranking in Google by including them in your site's content. You can do this by using keywords in the titles, sub-titles, headlines and URL. This way, you ensure your website is relevant to the search terms people type into Google, making it more likely to appear in the top results.


Content = king, and it looks like this is not changing anytime soon. Google's algorithm focuses heavily on the relevance of the content on your website. This makes it one of the most important ranking factors. According to the latest onder search, more than 50% of the ranking factors have to do with content. This is especially true for websites focusing on B2B. 

There are several aspects of content that are important for SEO. Most importantly, the content your website provides to the visitor should match what the visitor was looking for. The search engine will then know that you are valuable in solving and answering the search query. Content has many different onder parts that matter. These are onder other the length of articles, as well as the quantity and quality of links to other pages.

Rank higher in Google with links

Links are a very important ranking factor for most websites. There are two types of links relevant to SEO: internal links and external links. Internal links are links from one page on your website to another. For example, if you have an article with information on how to make money online, it makes sense to include a link to your other article "make money online". Internal links are important for SEO because they help Google understand the content better. 

External links from other websites to yours are also very important for SEO. They show Google that your website has value because other people find it valuable enough to link to it. The more relevant links your website has, the higher it will rank in Google.

Confirm your findings with Analytics

Since Google's algorithm is complex and constantly changing, there are no surefire ways to rank higher in Google. There are also no guarantees that what works for one site will work for your site. However, there are some general rules you can follow to increase chances of success.
One of the best ways to determine whether jouq SEO efforts work is by using Google Analytics to track traffic sources. This way, you can see if your SEO efforts are paying off. Make sure you track at least every three months.

Want to know more? Get in touch!

Want to know how your website can rank higher in Google? Then contact our SEO specialists for targeted SEO advice, or check out the SEO services that we offer. Wondering what we can do for you? Then do a live Live SEO analysis.



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