Jesse Commandeur

Jesse Commandeur

Content & Authority Specialist
19-7-2022 Technical SEO,

HTTPS: The importance of a secure website

Unfortunately, the internet is not always safe. Hackers, cyber criminals and other shady characters steal data to use for their own purposes. Fortunately, there are measures you can take to protect your website from malicious actors. Securing your website with an HTTPS connection is one of them. Read more about HTTPS and the importance of a secure website soon. 

What is HTTPS and why is it important?

HTTP stands for Hypertext Transfer Protocol. This is the standard language used between the browser and the websites you visit. HTTPS is the secure version of this. HTTPS (or Hypertext Transfer Protocol Secure) is a communication protocol that allows users to securely access websites, send e-mails and share sensitive information online. You can tell if a website is encrypted and has a secure HTTPS connection by the lock icon to the left of the address bar. 

Why is an HTTPS connection important? 

An HTTPS connection is important because it shows that you are handling visitor data confidentially. It is especially important for financial websites or e-commerce platforms, as a lot of data is processed here. Encryption (HTTPS connection) makes it more difficult for malicious parties to access the information being sent and received. 

Security notice 

If your website is not accessible via HTTPS, your website visitors will see a notification in the browser. This says that your website is insecure. This will put them off. It will also make them leave your website. This can have a negative impact on SEO, because Google rates websites with an SSL certificate (HTTPS connection) as more reliable. Therefore, always make sure your website has an HTTPS connection. 

Still have an HTTP website and want to switch to a secure HTTPS connection? Then take a look at our SEO services or go directly to the SEO migration page. Besides giving you advice on migration, we also ensure that your positions in search results are maintained, so no organic traffic is lost. At SEO agency Onder we are happy to help you with this. 

Migrating to an HTTPS connection?

Migrating an HTTP to HTTPS website is much easier than rebranding, switching hosting providers or choosing a new CMS. There is then much more involved in the SEO migration. For us, it doesn't matter which migration we are dealing with. Are you going to migrate your website? Then our SEO specialists you of SEO advice, so that you maintain your organic traffic and positions in search results. Curious about what we can do for you? Then do a live Live SEO analysis.



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