Emma Geerts

Emma Geerts

SEO & Communications Specialist
19-8-2022 Google,

Scoring with local SEO

The world is becoming increasingly digital. Gone are the days when people looked for a company's location and opening hours on paper. Today, most customers will use smartphones to find out info. With this increased emphasis on digital presence, local SEO has become more important than ever.

What is local SEO?

Local SEO is optimising your website so that it appears higher in search results when users search for businesses in your area. With local SEO, you target users searching within a certain radius of your business. Let's say you have a bakery and you own a shop in Amsterdam. Then you can use your search terms also bet on ''bakery Amsterdam'', and not just bakery. This is because people looking for a bakery near them will be more likely to click on your website rather than the website of a bakery somewhere in the north of our country. It's all about grabbing the attention of potential customers in your area.

Why is local SEO important?

You might think that because you don't have a physical shop, local SEO is not worth your time. But that couldn't be further from the truth. Local SEO is more important than ever in today's digital world. Here are a few reasons why you should focus on local SEO though:

Brand awareness

If you rank for search terms related to your industry, you have a chance to build brand awareness. This means you can expand your online presence and grow your business.


Local SEO gives you a chance to rank above larger, more established brands. When you rank for search terms related to your location, you can attract more visitors to your website. This means more potential customers.


When consumers are more likely to click on your website, they are also more likely to buy something from you.

Getting started with SEO

Local SEO is about analysing your website and finding areas where you can optimise for better search engine results. Local SEO is an essential digital marketing strategy that every business needs. If you want to rank higher in local search results and drive more traffic to your website, you need to get started with local SEO. There are many ways you can optimise a website for local SEO. Choose keywords specific to your location and make sure your website is easy for the search engine to crawl and understand. The more you focus on local SEO, the higher you can rank in local search results.

Need SEO advice? Get in touch with us!

Local SEO is just one of the work of the SEO specialist. Do you want us to give you SEO advice give, for example at a SEO migration? Then take a quick look at our SEO services page. Besides technical SEO knowledge, we also employ experienced content and link-building specialists at SEO agency Onder. Curious about what we can do for you? Then do a live Live SEO analysis, or go straight for the SEO audit



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