Knowledge base

A Unique Selling Point (USP) is the thing that makes your business onderparate from competitors in the same industry. It is something that makes your business stand out, gives you an edge over your competitors, and makes potential customers prefer you over others. The USP should be short and powerful, but at the same time it should be striking enough to catch the attention of potential customers. Read on to learn more about USPs and how it can enhance your marketing strategy. What is a

Click-through rate (CTR) is an important metric for any SEO specialist. If your CTR is high, it means that people are interested in your search results and are clicking on them. If your CTR is low, you have to work harder to get people to click on your search result. Wondering what CTR stands for? Read on to find out! Click-through rate is the number of times users click on a search result divided by the number of times the ad was shown -

The world is becoming increasingly digital. Gone are the days when people looked for a company's location and opening hours on paper. Today, most customers will use smartphones to find out info. With this increased emphasis on digital presence, local SEO has become more important than ever. What is local SEO? Local SEO is optimising your website so that it appears higher in search results when users search for businesses in your area. With

Creating content that visitors to your website find interesting, useful or relevant is a great way to get people to understand more about you and what you do. It is also a great way to ensure that your website is found by search engines like Google. Content also helps people connect with you and your business on an emotional level. Creating lots of content also has another benefit: it keeps your site

In the modern digital landscape, search engine optimisation is more important than ever. Today's search engines are more advanced and user-friendly than they have ever been. Fortunately, there are many SEO agencies that can help you with search engine optimisation. In this knowledge base article, we will tell you more about SEO and explain why it is so important for businesses. We also talk more about what a SEO agency is, and tell more about how companies hire SEO agencies. Further

Broken links are a common problem with websites. A broken link is a link that leads to a page that no longer exists. This page gives a 404 error message. Broken links can occur in various ways. Whatever the reason: for SEO, it is important that broken links are fixed as soon as possible. Broken links come at the expense of a website's usability and crawl budget. Why are broken links bad for your website? Broken links are bad for

It helps search engines crawl your site more efficiently and users find the information they are looking for more easily. They are used to help crawlers and users find specific pages or types of content within a website. A sitemap is not necessary for every website, but it can be useful in certain situations. In this article, you will read more about sitemaps plus four handy tips when dealing with them. What is a sitemap? A sitemap contains

When you need to keep server and website files onder, it's important to keep everything organised. Redirect files are a great way to ensure that users can access your site even if the address changes. With a redirect file, you can create a list of all your website addresses so that visitors can still find pages if they move to a different URL. Read more about the redirect file soon. What is a redirect file? A redirect file is a

A website crawl is a process by which search engines such as Google, Bing and Yahoo! onder search the content of your website and index it in search results. A crawl can be performed manually or automatically. The latter happens when you have a robot.txt file on your site and the crawler knows not to open certain directories. When crawling a website, the crawler prioritises certain pages, such as home, category or contact pages. In this article, more about crawling