Knowledge base

Search Engine Marketing, or SEM, is an online marketing strategy that focuses on increasing the visibility and findability of websites in search engines such as Google. SEM includes all activities related to search engines. These include optimising websites to rank higher in search results (SEO) and advertising through search engines (SEA). How does SEM work? To ensure that the most relevant results are displayed after each search, search engines use complex algorithms. These algorithms keep

'SERP' stands for 'Search Engine Results Page' and refers to the page of search results that appears after someone enters a query in a search engine such as Google, Bing or Yahoo. For example, if you are looking for a recipe for a chocolate cake, you will see a list of search results. So the page on which all those search results are listed is the SERP. But how do these results come about? What does the SERP consist of? Typically, the search engine results page contains a list

KWFinder is a keywordonder search tool that helps users discover high-performing keywords and related phrases for their content marketing and SEO (search engine optimisation) efforts. It allows users to enter a starting word and receive a list of related keywords, along with metrics such as search volume, keyword difficulty and potential traffic. KWFinder also offers suggestions for long-tail keywords, which are more specific and often have lower competition. Users can use this information to target their website content, social media posts and other digital marketing materials for

SE Ranking is a software tool that provides search engine optimisation (SEO) and digital marketing services to help websites improve their visibility and position in search engine results pages (SERPs). It is designed to help businesses and individuals track and analyse their website's performance in search engines, such as Google, and make changes to improve their search engine optimisation. Some of SE Ranking's features include onder more website audit, backlink analysis, and rank tracking. In this blog, I will explain to you what

Yoast SEO is a popular search engine optimisation plugin for WordPress websites. It allows users to optimise their website for search engines through various tools and features. For example, Yoast SEO can help with meta tags, generate sitemaps and analyse the readability of content. In this text, we will elaborate on the different features of Yoast SEO and how you can use the plugin to improve the online success of your website

SEMrush is a digital marketing tool that provides businesses with valuable data and insights into the performance of their website and online presence. It offers a range of capabilities, whereonder keywordonder search, competitive analysis and site audit tools. SEMrush is widely used by marketers and businesses of all sizes to improve their search engine optimisation (SEO) and pay-per-click (PPC) campaigns. How does SEMrush work? SEMrush works by collecting a large amount of data about websites and online search behaviour. It uses this data to give users insight into how their

Search engine optimisation (SEO) is an online marketing technique where you can improve your visibility on search engines. Your website needs SEO so that (potential) customers can find you online. You want to provide the information they are looking for quickly and easily. There are several SEO agencies all promising high rankings in Google results, but how do you know which agency suits your website? SEO agency Onder: the SEO agency of Zwolle and surroundings At SEO agency Onder onder, we are happy to support you on

In recent years, the demand for e-commerce has skyrocketed. It is now easier than ever to start a business and sell products online. With a multitude of websites out there, it is important to onder separate yourself from the crowd, but how? Organic visitors are the key to success! Organic traffic from search engines is one of the most important sources of visitors for any website. If you want to know more about how to generate organic visitors to your website, read

As an online marketer, you know all too well the importance of keeping your business fresh and up-to-date. Especially in this day and age where developments are flying around our ears. With the right strategy, your company's website should overcome them. To avoid potential difficulties, such as making it harder for visitors to find information they need, you need to make sure your website is ready for the future. However, migrating a website is