illustration SEO migration guide
Linde van Gurp

Linde van Gurp

Marketing assistant

SEO migration: The guide to a website transfer

A careful SEO migration is important to maintain the accumulated value and visibility in search engines. Let's take a closer look at the complexities of SEO migration and the strategies needed for a successful transition.

What is a SEO migration?

SEO migration is the process of transferring an old website's SEO efforts and results to a new one. The aim is to retain the search engine rankings, traffic and conversions you have built up, despite major changes to the website.

The importance of SEO migration

SEO migration is important because it ensures SEO retention during and after the migration process. Zonder a strategic approach, a migration can lead to a significant loss of organic traffic and visibility, which can directly impact revenue.

The 301 migration strategy

A 301 redirect is a method of permanently redirecting search engines and users from the old URL to the new one. This is the most SEO-friendly way to redirect pages because it signals that the original page has been permanently moved.

Why are 301 redirects necessary?

301 redirects are essential during a migration because they prevent you from losing the SEO value built up by the old URLs. They ensure link equity is preserved and minimises disruptions in the user experience.
The duration of a SEO migration

The time required for a SEO migration can vary depending on the complexity of the website and experience with SEO. In general, you should count on several weeks to several months to carefully plan, implement and monitor a migration.

Steps for a Careful SEO Site migration

  • Create a SEO site migration checklist: Document each step of the process.
  • List the URLs for redirects: Identify which old URLs should be redirected to the new one.
  • Map out your redirects: Determine where each old URL should lead to.
  • Set up redirects on your new site: Configure 301 redirects on the new site.
  • Test your redirects: Make sure all redirects work correctly before the new site goes live.
  • Reconfigure old domain redirects to the new site: Make sure all redirects to the old site are updated to the new location.

Why is a SEO migration important?

SEO migration is crucial for maintaining your online presence and protecting your search engine rankings. A poorly executed migration can lead to significant losses in organic traffic, keyword rankings and overall visibility.

Impact of a website migration on SEO

The structure of a website may change during a migration, including URL structure, navigation and page hierarchy. Managing these changes correctly is essential to maintain the SEO value.

How to perform a migration zonder SEO lose?

To migrate a website zonder SEO-value losing, you need to carry out thorough planning, choose the right hosting and domain provider, preserve your website structure and URLs, carefully migrate content and update internal and external links.

Can a domain migration improve SEO?

Domain migration can improve SEO if the new domain has higher authority, relevance and reliability. It is crucial to implement proper redirects and maintain backlink profiles to ensure the transfer of SEO value.

Checkpoints during a website migration

Make sure you check the following points for a successful migration: crawlability, custom URL, alt-test, canonical tags, robots.txt, sitemaps, internal links and hreflang.

In the complex process of a SEO migration, the expertise of a specialised SEO desk make the difference between success and loss in your online success. An agency with experience in SEO migration can not only avoid the pitfalls that can hurt organic rankings, but also identify new opportunities for improved SEO performance. 



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