What is on-page SEO?

On-page SEO is the optimisation of individual web pages to improve ranking in search results. This includes optimising content, HTML code, and technical aspects such as loading speed.

Off-page SEO on the other hand, focuses on off-page activities, such as obtaining backlinks from other websites, social media strategy and online listings. On-page SEO directly affects the own website, while off-page SEO mainly affects the website's authority and reputation through external signals.

On-page SEO factors

What exactly are the on-page SEO factors? They are basically all optimisations you perform on a specific page, to ensure that search engines understand what your page is about. Important on-page SEO factors are:

• Page content
• Page titles
• Heading structure
• Meta title
• Meta descriptions
• Images Alt text
• Structured data
• Page URLs
• Internal link structure
• Responsive design
• Website speed

Page content

The most important aspect of on-page optimisation is the content of your page. Make sure the text on your page is relevant to a user's search query and contains valuable information. Write clearly and use headings to better structure the content.

Page Titles

The title of your page is the first thing users see in search results. Make sure the title clearly states what your page is about and contains keywords relevant to a user's search query.

Heading structure

The header structure is the headings you use to structure the content of your page. By using the right header structure, you indicate to search engines which parts of your page are most important.

Meta title

They are the titles users see in search results and should clearly indicate what a page is about. Using relevant keywords in the meta title can improve a page's visibility and clickability.

Meta Descriptions

The meta description is the short summary you onder see the title of your page in search results. Make sure the meta description gives a clear description of your page and contains keywords that are relevant to a user's search query.

Image Alt text

Images are an important onder part of your website, but search engines do not understand images. By using alt tags, you indicate to search engines what the image is about and how it is relevant to your page.

Structured data

Structured Markup is a way of providing additional information about your page to search engines. By using schema.org, you can help search engines better understand your page and therefore appear higher in search results.

Page urls

The URL of your page is an important aspect of on-page optimisation. Make sure the URL clearly states what your page is about and contains keywords relevant to a user's search query.

Internal links

Internal links are links that go from one page on your website to another. By using internal links, you ensure that users and search engines can easily navigate through your website.

Mobile Responsiveness (responsive design)

With the rise of mobile internet, it is important that your website works well on different devices. Make sure your website is easy to read and navigate on mobile devices, such as smartphones and tablets. This will not only improve the user experience, but also the search engine optimisation of your website.

Website speed

The speed of your website is an important factor for both users and search engines. Make sure your website loads quickly, for instance by optimising images and removing unnecessary scripts.

Getting started!

On-page optimisation is an important onder part of search engine optimisation. By optimising your website for search engines, you ensure that your website is better understood and therefore appears higher in search results. By paying attention to key on-page factors, such as content, page titles, header structure, meta data, alt-texts, schema markup, URLs, internal links, responsive design and site speed, you can make your website more findable and improve your online presence.

Do you want us to give you SEO advice give, for example at a SEO migration? Then take a quick look at our SEO services page. Besides technical SEO knowledge, we also employ experienced content and link-building specialists at SEO agency Onder. Curious about what we can do for you? Then do a live Live SEO analysis, or choose the SEO audit.