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Hinke Oevering

SEO Specialist

What is SEO Copywriting?

Why would you need a SEO copywriter? What exactly is SEO copywriting? And how should it be done? These questions are very important for marketers in this digital age. One of the most effective ways to reach potential customers is through content marketing. With content marketing, you make sure you reach potential customers directly with informative and educational content. It is also one of the most cost-effective strategies, making it a win-win situation for businesses of all sizes.

But to be successful at this, companies need to make sure their content is as SEO-friendly as possible. That's where SEO copywriters come in. These people specialise in writing content that incorporates the right keywords. These keywords, among others, allow Google and other search engines to determine the relevance of websites. And the more relevant your website, the higher you will rank in the search results!

What is a SEO Copywriter?

A SEO copywriter thus writes texts for the web. In doing so, the copywriter uses a mix of on-page SEO elements such as keywords, headlines, and other content to improve the ranking of a web page in search engines. There are also techniques to encourage people to click on search engine result links and read the full article. A SEO copywriter can help increase your website traffic, leads and conversions.

Wondering how we can help you? Then take a look at our SEO services page, or request a live SEO analysis to. You can also opt directly for a SEO audit, in which we immediately take a close look at all aspects onder.

How does SEO Copywriting work?

The first step to creating a good SEO article is to conduct a thorough keyword ondersearch. This means choosing a onder topic and then figuring out what terms people are using to search for it. You will want to make sure you are not using keywords that are too competitive. This is because this makes it a lot harder to rank high in Google. Once you've chosen your keywords, it's time to start writing. Once you have set up a basic structure, put the keywords in the best possible place. The best places for keywords are in the headlines and in the first paragraph of the text. Want to know more? Then check out our SEO copywriter services page.

Why is SEO Copywriting important?

All websites need to be optimised for search engine ranking if you want good visibility. SEO copywriting is the art of optimising individual web pages by strategically using relevant keywords. These optimised pages are then published on your website and referenced in other online content, such as blog posts, to increase their visibility. This ensures higher positioning in search results. Which in turn leads to more visitors to your website and, hopefully, more customers.

What does a good SEO copywriter look out for?

There are certain characteristics that make a good SEO copywriter. First and foremost, a good SEO copywriter understands the nuances of the writing process. This means onder others that the copywriter can assess the situation objectively, organise ideas in a logical order and revise their work until it is perfect. Second, a good SEO copywriter knows SEO inside and out. This means that the person is aware of the latest SEO trends, It also means that the copywriter is familiar with all the major search engines and the algorithms.

3 Steps to becoming an Expert SEO Copywriter.

If you are interested in improving your chances of getting a job as a SEO copywriter, there are a few things you can do to onderseparate yourself from the crowd. First, you should familiarize yourself with the latest SEO trends. You can do this by reading articles from reputable websites that talk about the latest trends. Second, you need to start writing. This can be as simple as writing short, SEO-friendly articles for websites, or creating guest blogs. Third, you can network with other SEO copywriters and learn from them.

Hire a SEO copywriter

SEO copywriting is an essential onder part of digital marketing. It can help you increase traffic to your site, generate leads and increase conversions. This can be challenging for marketers who do not specialise in this area, so it is best to hire someone who can deliver high-quality work. Here, make sure that the copywriter has mastered SEO. This could be a freelancer, a SEO copywriter within your organisation, or, for example, a copywriting agency.

SEO copywriting is just one of the work of the SEO specialist. Do you want us to give you SEO advice give, for example at a SEO migration? Then take a quick look at our SEO services page. Besides technical SEO knowledge, we also employ experienced content and link-building specialists at SEO agency Onder. Curious about what we can do for you? Then do a live Live SEO analysis, or go straight for the SEO audit



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Renzo van Dongen

Renzo van Dongen

Digital content manager Peugeot

Whether it's about content or technical adjustments, it doesn't matter. Martijn briefs this in a very clear way so that it can be implemented locally or by our head office in France. [...] Since the start of our collaboration, we have achieved great results. Keep it up!

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Eigenaar Kitcentrum

When your online onder venture grows, expectations often grow too, in every area. To a large extent, we were in control of SEO and its interpretation ourselves. We found out that our own "general view" was no longer sufficient, so we engaged Bureau Onder. Surprising and clear. We have built up a fine collaboration, partly because Martijn also regularly visits our office with Eline or Mariska (depending on the case), which is very valuable to us!

Marten Stellingwerf


Martijn and Mariska make the SEO story understandable for the layman and are happy to think along with us. It is nice that there is a personal contact moment every month with an extensive report and the opportunity to talk everything through. After just a few months, Onder has already managed to achieve number 1 positions on Google with some of our webshop pages. We are very satisfied with Onder.

Mark Prummel

SEO Specialist Stella Fietsen

For several years, Onder has been a valued partner of Stella. Martijn is my sparring partner for complex SEO issues and the extra pair of critical eyes that keeps us on our toes. Together, we have achieved nice growth in online visibility, visitor numbers and leads. Onder onder stands out for its short lines of communication and professionalism. They speak our language: don't nag, get down to business. That is what we love!


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