What is SEO and how does it help your business?

Search engine optimisation (SEO) is the process of improving a website so that it can be easily found by users in search engines such as Google, Bing, and Yahoo. If your company's site is not easy to find online, potential customers will also not find it when they search for products or services like yours. That means you miss opportunities to gain new customers and grow your business. More importantly, if your website visitors don't have a good experience when they come to your site, they won't come back.

What is SEO?

Search engine optimisation, or SEO, is the process used to increase the number of visitors to a website from search engines such as Google. SEO can also help you rank higher in search results, so you get more visitors from clicks. By optimising your website, you increase the chances that it will appear at the top of organic search results. This means more people will find your site, click through, and eventually become a customer.

Why is SEO so important?

Search Engine Optimisation(SEO) is key to achieving online success. By applying search engine optimisation, you increase online visibility, attract more targeted organic traffic and build online authority. With the help of a SEO review, such as the free live SEO analysis we offer, you will gain insight into the performance of your website and discover where optimisations are needed. This enables you to develop an effective strategy, resulting in more organic visitors, leads and conversions.

What does SEO do for your business?

SEO can help a company with a number of business goals, such as increasing traffic to a website, getting more leads, and converting more of those leads into customers. Only about 1 per cent of websites rank at the top of search engine results. If you are not among them, you are missing out on a lot of potential customers. If your site appears at the top of organic search results like Google, you increase the chances of getting new customers at your door.

How do you achieve success with SEO?

SEO is an ongoing process that requires a commitment from your company to achieve success. It is important to remember that SEO is not a one-and-done strategy; it is a long-term investment. You cannot just throw up a few articles and expect to appear at the top of the search engine results. You have to be strategic about what you publish, when you publish it, and, more importantly, why you publish it.

With that also comes around the corner: you can get the best SEO strategy in the world, but if you don't have content that is useful, useful, useful (have we said useful often enough?), your website will not rank well. You will have to work with the various onder parts of SEO to optimise your website as best you can.

Curious? Get in touch with us!

SEO is a fundamental onder part of marketing for any business that wants to compete online. If your company's website is not easy to find online, potential customers will not be able to find it. Want to know more about the SEO scope of work? Then read our blogs on the operation of a search engine and technical SEO, including a handy checklist!

Are you looking for targeted SEO advice? Contact our SEO specialists, or check out the SEO services that we offer. Wondering what we can do for you? Then do a live SEO analysis or a SEO quick scan and know where you stand,