What types of website migrations are there?

As an online marketer, you know all too well the importance of keeping your business fresh and up-to-date. Especially in this day and age where developments are flying around our ears. With the right strategy, your company's website should overcome them. To avoid potential difficulties, such as making it harder for visitors to find information they need, you need to make sure your website is ready for the future. However, migrating a website is not always easy. There are different types of migrations, each with their advantages and disadvantages. In this article, we will discuss some types of migrations.

Protocol amendment

With a protocol change, the url changes from HTTP to HTTPS. Both are intended for sending data over the internet. However, HTTPS is a security tighter because data can be sent encrypted. The SSL certificate ensures that messages can only be viewed after they have been decrypted. With an HTTP, you can view messages immediately. An HTTPS is therefore a more secure connection. While setting up your website, you may not have thought about this. A migration can solve this problem.

From ccTLD to subdomain or subfolder

A ccTLD stands for a country code Top-Level Domain. Translated into Dutch, this is a country code top-level domain. This always consists of two letters and ends the URL. Dutch websites have a ccTLD '.nl' and Belgian websites '.be'. You can go from your ccTLD '.nl' to, say, '.com'. There can be several reasons for this. One of the main ones is that your company is going international.

Adjusting the domain name

If your company's current name is no longer appropriate anyway, you can change it. It is then important to change the name in the URL as well. All links on your website will then have to be changed.

Changes to the structure of your website

These are the changes made to the site structure that affect the internal linking and URL structure.

Getting started

It is important to keep in mind whatever type of migration you choose, it will take time. A quiet period is the most favourable situation to carry out a migration. That way, visitors are least affected by the changes. Will you let your SEO migration gladly leave it to the specialists? Then take contact on. We will be happy to help.

As a SEO agency, we are experts in optimising websites for search engines and offer comprehensive training. Are you interested in a live SEO analysis To get instant insight into the performance of your website? Our specialists can help you with a technical SEO analysis, paying attention to issues such as load time, URL structure and mobile-friendliness.