SEO consulting

Content

Who is the SEO advice intended for?

SEO consultancy is designed for organisations that want to improve their search engine rankings but lack a strategic direction. Does this sound familiar?

• You want to rank higher on Google, but you’re not sure which issues to tackle first
• You’ve already invested in SEO, but you’re not seeing the results you’d expected
• Your rankings are stable, but your organic traffic is falling
• You do have the capacity in-house, but you lack the SEO expertise to utilise it effectively
• You want to know where you stand, with a concrete plan for growing from there

In all these cases, there is a lack of a clear plan and the knowledge needed to set the right priorities. That is precisely where SEO’s consultancy comes in.

How does our advisory process work?

Every project is different, but most follow the same structure. We analyse the situation, draw up a concrete plan and then decide together to what extent you would like us to be involved in its implementation.

Analysis and audit
We’ll start with a SEO audit of your website. Through keyword research, we identify which search terms and questions your target audience uses. We investigate whether technical issues are holding back your rankings, how strong your authority is, and how your content scores in terms of quality, relevance and E-E-A-T. We also look at which search queries trigger Google’s AI Overview and whether your pages are cited as sources within it.

Advisory report and plan
The analysis will result in an advisory report. This will set out not only what could be improved, but also the order in which these improvements should be made. We prioritise based on impact: what yields the greatest benefit with the least effort?

Implementation
You decide to what extent you want to involve us in the implementation. Some clients carry out the plan themselves and arrange a brief consultation every now and then if they get stuck. Others opt for monthly meetings or to have us manage the implementation partly or entirely to outsource. This may change over time. We’ll discuss what works best during the introductory meeting.

Cases

How SEO consultancy works in practice depends on the organisation and the specific requirements. This case study gives you an idea of what is possible.

Go-Kids: 26 regional websites, one SEO strategy

Go-Kids is a platform for parents comprising 26 regional websites, each run by a franchisee. We analysed why some regions were lagging behind, resolved duplicate content issues with national pages and automated the metadata for each region. The result: a 12% increase in organic sessions despite the lockdown, and 54% more page views in the four months that followed.

Read the full case of Go-Kids.

Windesheim University of Applied Sciences: SEO content that also features in AI

Windesheim wanted to be more easily found by prospective students. Together with the editorial team, we wrote and rewrote 33 pages based on the questions that prospective students actually ask. The pages saw a rise in Google traffic, with 64% more organic clicks and 143% more impressions, and also became a source for dozens of AI Overviews and ChatGPT responses. Read the case study.

Curious? Take a look all our case studies.

Why Onder? 

Our SEO consultants are hands-on specialists themselves. We know what works in practice, not just what the theory says. We keep a close eye on Google and AI models, measure for ourselves how brands are represented in ChatGPT and Gemini, and share what we learn in our webinars and training courses. You won’t receive a one-size-fits-all plan, but an approach tailored to your organisation, target audience and objectives. And we’ll also let you know if something isn’t a priority.

Practical SEO advice for your website

Book a free 30-minute introductory consultation. We’ll look at your situation together and decide on the best approach. There’s no obligation and no strings attached.

Frequently asked questions

We answer the questions we’re asked most often about SEO advice.

Does SEO still make sense now that people are using AI more and more?

Yes. AI-generated answers are based on sources that the AI finds via Google and Bing. Without good SEO, you won’t appear in those sources. Furthermore, the majority of your target audience still searches via Google. SEO is the foundation; AI visibility builds on that.

What is the difference between SEO advice and GEO?

SEO’s consultancy focuses on your visibility in search engines: rankings, traffic and conversions from Google. GEO focuses on being mentioned and cited in AI responses from ChatGPT, Gemini and Perplexity. Our SEO consultancy service includes AI Overviews; if you wish to specifically target mentions in AI models, we combine this with GEO.

Do you take AI Overviews into account in your advice?

Yes. We analyse which search queries result in Google displaying an AI Overview, whether your pages are featured in it, and what that means for your traffic. This helps determine which content is prioritised.

Is the SEO advice a one-off or an ongoing service?

Both. An audit with an advisory report can be a one-off process. Many clients then opt for an ongoing partnership, whereby we remain involved in the implementation or provide occasional support.

What is the difference between SEO consultancy and SEO outsourcing?

At SEO outsourcing With the Onder package, we take care of the bulk of the implementation. With the SEO consultancy package, we act primarily as your adviser: we analyse, draw up a plan and provide guidance where necessary. Many clients start with consultancy and later switch to outsourcing.

What is the difference between SEO counselling and SEO coaching?

At SEO coaching You do the work yourself and we have monthly discussions. Coaching helps you build up your knowledge. At SEO Consultancy, we start with our own analysis and a concrete plan; the implementation is up to you, us, or a combination of both.

What if we want to carry out the work ourselves?

Great. We’ll draw up a plan that you can carry out on your own. If you get stuck, simply arrange a quick meeting.

Blogs about SEO

A good SEO Strategy in 2026
What is a conversion and why does it determine your online success?
How are you mentioned in ChatGPT and other AI chatbots?
Is your content ready for AI Overviews?