Category: (Content) marketing

Content marketing and search engine optimisation (SEO) are two indispensable pillars in any company's digital marketing strategy. These two disciplines work hand in hand to increase online visibility, drive engagement and generate valuable leads. In this comprehensive article, we dive deeper into how businesses can integrate SEO with their content marketing efforts and thus strengthen their digital presence. The importance of SEO in content marketing Content marketing is at the heart of any digital strategy, revolving around creating

Online reviews matter for businesses in today's digital world. They serve as social proof, giving potential customers a better understanding of others' experiences with your products or services. People often rely on the opinions of others when making purchasing decisions, and good reviews can increase trust in your brand. What is the purpose of a review? The purpose of a review is to provide honest feedback about a product or

Migrating a website is a complex process that, if not done correctly, can lead to loss of SEO value and traffic. Fortunately, there are steps you can follow to ensure the migration goes smoothly and SEO traffic is preserved. What is a website migration? Website migration refers to the process of making significant changes to a website's technology, structure, design or location to achieve better online visibility. This can vary

Search Engine Optimisation, or SEO for short, is a crucial link for businesses that want to be visible and findable online. But what does a SEO agency, like Onder, actually do and is it really worth investing in SEO? Read on to find out all about the role and value of a SEO agency. Good SEO leads to more website visitors The primary goal of a SEO agency is to ensure that your website gets better

Are you planning a website move for SEO? To a new domain name, server or content management system? Then this article is prefect for you! The key facts you need to take to plan and execute a successful migration are discussed. With a special focus on SEO. In this article, we will show you how best to apply it and what is involved in the process. What is a website migration? A website migration is

During a website migration, URL structure is one of the most important elements to consider. In this article, we discuss why URL structure is so important during migration and how it can affect user experience, SEO performance and retention of your organic search traffic. In this article, we provide some tips and tools around URL structure during a website migration. What is a URL structure? A URL structure is a list that refers to the

If you have ever searched on Google for a recipe or product, you have probably seen a rich snippet before. A rich snippet is a search result with extra information that shows at a glance what a page or product has to offer. Curious about what exactly this means and how to obtain a rich snippet? Then read on quickly. What is a rich snippet and how does it work? When you search for something on Google, you get a

One of the most important developments in the field of search engines, is voice search. Voice search is a new way of searching where you use voice assistants such as Siri, Google Assistant or Alexa. Let's take a closer look at how you can capitalise on voice search with SEO. What exactly is voice search? As named, voice search is a way of searching where you use voice assistants. Instead of typing a query in the search bar, you speak

'SERP' stands for 'Search Engine Results Page' and refers to the page of search results that appears after someone enters a query in a search engine such as Google, Bing or Yahoo. For example, if you are looking for a recipe for a chocolate cake, you will see a list of search results. So the page on which all those search results are listed is the SERP. But how do these results come about? What does the SERP consist of? Typically, the search engine results page contains a list