Knowledge base

The Redirection plugin in WordPress

6-10-2022 Jaleesa Konjanan SEO tools,

Redirection is a handy WordPress plugin that helps you manage user experience and website navigation. It does this by setting custom rules for when someone tries to go to a part of your website that you don't want them to see. Examples include an outdated blog post or a page with sensitive information (such as your password or email). The Redirection plugin lets you redirect users from one URL to another. In addition, you can set redirection rules

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The biggest pitfalls of a SEO migration

6-10-2022 Jaleesa Konjanan (Content) marketing, Technical SEO,

In an ideal world, migrating your website from one platform to another would be a breeze. You simply update all the new site URLs and redirects in your old CMS and let the crawlers do their thing. In reality, however, it can get messy. Mistakes are often made when transferring content from one site to another. URLs are often fragmented and redirected somewhere onder way. This makes it difficult for search engines

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What is CPM?

25-8-2022 Emma Geerts Google,

Cost per mille (CPM) is a method of calculating the ad buying price. It is the amount to be paid as an advertiser for every 1,000 readers his ad reaches. This method is also used in radio or TV advertising. CPM is the most common way of estimating advertising costs and qua invoice. What is CPM advertising? Cost per mille, abbreviated as CPM, is a method for calculating the purchase price of ads. It is the amount that

What is a search query?

25-8-2022 Emma Geerts (Content) marketing, Google,

When you have a problem, you need to find information. Whether it's information about your homework assignment or an article about what to do if your mother doesn't buy you a third pair of new trainers this month, finding that information is the first step in solving the problem. Finding information is called "searching" and is something computers are very good at. This blog post explains what search is and what it

What does ROI mean and how do you calculate it?

25-8-2022 Emma Geerts How to/DIY,

Return on investment (ROI) is a measure of the extent to which an organisation's money is invested to achieve favourable returns. In other words, ROI measures the efficiency of an organisation's investments. It helps managers evaluate the effectiveness of their investment strategies by showing whether or not their investments are generating a positive return. If you don't know exactly what this means, don't worry! This article will explain everything that

What is e-commerce?

25-8-2022 Emma Geerts

E-commerce is the business of selling products online. It is a growing industry with huge potential for future growth, and it is also a great way to get started as a onderaker on a small budget. You don't need big capital to start your first project, nor do you need any previous experience to succeed. In this article, we will explain what e-commerce is and how to get your

What is a USP?

25-8-2022 Emma Geerts

A Unique Selling Point (USP) is the thing that makes your business onderparate from competitors in the same industry. It is something that makes your business stand out, gives you an edge over your competitors, and makes potential customers prefer you over others. The USP should be short and powerful, but at the same time it should be striking enough to catch the attention of potential customers. Read on to learn more about USPs and how it can enhance your marketing strategy. What is a

What is CTR and how do you improve your CTR?

22-8-2022 Jesse Commandeur Google, How to/DIY,

Click-through rate (CTR) is an important metric for any SEO specialist. If your CTR is high, it means that people are interested in your search results and are clicking on them. If your CTR is low, you have to work harder to get people to click on your search result. Wondering what CTR stands for? Read on to find out! Click-through rate is the number of times users click on a search result divided by the number of times the ad was shown -

illustration what is the CTR?

Scoring with local SEO

19-8-2022 Emma Geerts Google,

The world is becoming increasingly digital. Gone are the days when people looked for a company's location and opening hours on paper. Today, most customers will use smartphones to find out info. With this increased emphasis on digital presence, local SEO has become more important than ever. What is local SEO? Local SEO is optimising your website so that it appears higher in search results when users search for businesses in your area. With

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When your online onder venture grows, expectations often grow too, in every area. To a large extent, we were in control of SEO and its interpretation ourselves. We found out that our own "general view" was no longer sufficient, so we engaged Bureau Onder. Surprising and clear. We have built up a fine collaboration, partly because Martijn also regularly visits our office with Eline or Mariska (depending on the case), which is very valuable to us!

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