Jesse Commandeur

Jesse Commandeur

Content & Authority Specialist

What is a 301 redirect and how do you create one?

Redirects are very important for a website. You set up redirects to keep users on your website and build trust. When someone goes to a page on your website, they may end up on a different page than they had intended. This is then due to a redirect. Quickly read what a 301 redirect is and why 301 redirects are important.

What is a 301 redirect?

A redirect is an instruction to display a certain URL, when originally another URL is requested. The 301 redirect is one of the most important redirects. This redirect indicates a 'permanent redirect'. When redirecting with a 301-redirect, all SEO value is passed from the old url to the new url. This is the reason why we use it for SEO website migrations Set up a redirect file with 301 redirects. By redirecting old urls to the correct URLs, we ensure that traffic and positions are maintained. You can set up a 301-redirect for various reasons, such as because a more recent blog article has been published and you want to redirect visitors to the new version. But also when a website owner opts for a new URL structure. Because the URLs change, users end up on a 404 page. This is a page that gives an error because it does not exist (anymore). A 301 redirect ensures that visitors are directed to the right place on your website. Want to know more about redirects? Then also read Mariska's blog: Redirects: Hello Google, we have moved!

Why are 301 redirects important?

301 redirects are important because they ensure that visitors are directed to the correct, relevant page. If you have a broken link (a link to a 404), this can cause a visitor to leave your website. This affects the user-friendliness of your website. With a broken link, a visitor arrives at a 'not found' 404 page. If you have a lot of broken links, you can lose a lot of visitors and positions. 

When should you use a 301 redirect?

A 301 redirect is a permanent redirect. This means that the old page has been permanently moved to another location. When a page returns a 404, it is usually for one of two reasons. The page to which the link previously referred has been removed. Or the URL of the page has been changed so that it no longer points to the content that the broken link is trying to display. In both situations, the page will not be restored. A 301 redirect is then the best way to take users to the new page. For SEO migrations, our SEO specialists always provide SEO advice. We do this onder other by preparing a redirect file. In this way, we ensure that pages are redirected correctly.  

Need SEO advice? Get in touch with us!

Setting up the right redirect is only a small onder part of the work of the SEO specialist. Would you like us to give you SEO advice, for example for a website migration? Then take a quick look at our SEO services page. Besides technical SEO knowledge, we also employ experienced content and link-building specialists at SEO agency Onder. Wondering what we can do for you? Then do a live Live SEO analysis.



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