Illustration google search console
Jesse Commandeur

Jesse Commandeur

Content & Authority Specialist

Google Search Console: What is it and how do you use it?

If you want to increase your visibility online and improve your search engine visibility, it is important to have several tools at your disposal. Google Search Console is a useful tool for anyone looking to improve their visibility on Google. As one of the most popular search engines, Google has numerous tools that can be used to improve search engine presence. This article provides an overview of what you can do with Google Search Console and its benefits for businesses. You will also read more about setting up Google Search Console and how to use the tool effectively. 

What is Google Search Console?

Google Search Console or GSC is a free service from Google that allows users to track their site's performance, identify problems and get recommendations for optimisations. Google Search Console instantly shows which pages rank high, how many users each page gets, what those users click on and how many of the users come back. Read our also blog with the complete Google Search Console explanation From Martin.

Improve website performance 

GSC is important because it gives insight into what Google sees when people search for your products or services. It shows you what works and what doesn't. You can instantly see how to optimise your website and improve your website performance. For our SEO services we always use Google Search Console because it provides important insights, which we need for optimising our customers' websites. 

How do you set up Google Search Console?

Setting up Google Search Console is pretty straightforward. First, go to the Google Search Console home page. You will be asked to log in to your Google account. Next, click 'add property' and then select the website you want to add to Search Console. Using DNS verification, you can show that you are the owner of a domain. It will then take some time before you get traffic, especially with a new website. So don't get impatient if you don't get any clicks/views within a few days. Not quite getting there? Our SEO specialists are happy to help you set up all the tools you need for your website, such as Google Search Console and Google Analytics. 

Why is Google Search Console important for your business?

Google Search Console gives you insight into your online presence. It helps track your site's performance, identify problems and gives you recommendations for optimisations. 

Visibility: Good online visibility is important to grow as a business. With good online visibility, you get better brand awareness and increase the chances of conversion. Google Search Console gives you a snapshot of your website's online presence. It shows the number of impressions, clicks, number of pages displayed and much more. You can use this data to improve the visibility of your website. 

Diagnosing problems: Google Search Console can show you what is happening on your website. It lets you track your site's performance and gives you insight into how people are using your website. You can use this data to identify and fix problems on your website. For a SEO migration we use onder other Google Search Console, Deepcrawl and Screaming Frog to detect problems both before and after the website migration. 

Recommendations for optimisations:  Google is constantly looking for ways to improve its search results. It uses a variety of signals to determine the order of results for a given search query. Google Search Console can help you optimise your website and make it more user-friendly. Google Search Console gives you recommendations for optimisations. 

Tips for better website performance 

Hereonder some tips to get more clicks and impressions with your website. Of course, SEO is more than just this and we always work out a SEO strategy, but with these tips, you'll have some tools for better online performance. 

  • Publish high-quality content and link to other relevant pages. Make sure your website loads quickly. By using the right SEO techniques, you will improve your company's online visibility. Your site will appear higher in search results and generate more traffic.
  • Check your site for broken links. Broken links on your website can have a negative impact on your website's SEO performance. Website visitors sometimes get frustrated, which can damage brand trust. Google Search Console provides a link checker tool that you can use to find and fix broken links. 
  • Make sure your website is user-friendly. Things like loading speed, mobile-friendliness, content and security are the main factors used in determining a page's ranking.

Get advice from our SEO specialists

Google Search Console is an important tool for any business owner or marketing manager to track website performance. It allows you to see how your site is being used and identify problems. It also gives you insights on how to optimise your website. Want to know more? Our SEO specialists from SEO desk Onder are happy to stand by and provide you with  SEO advice. Wondering what we can do for you? Then do a live Live SEO analysis.



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