image seo trajectory
Jesse Commandeur

Jesse Commandeur

Content & Authority Specialist
15-8-2023 How to/DIY,

What does a SEO route typically look like? 

Approaching the SEO process, some feel intimidated by the jargon and the many things involved. However, when one dissects the process, it is quite structured and easy to follow. Let us scrutinise every aspect of a SEO onder track and tell you what the track usually looks like. We will also tell you more about choosing a SEO trajectory at SEO agency Onder

1. Creating a SEO strategy

Every effective process starts with a solid strategy. At SEO, it is important to first set clear goals, such as increasing website traffic, increasing conversions or improving search engine visibility.

What does a good strategy entail?

A strong SEO strategy takes into account the current state of the website, competitive analysis, keywordsondersearch and mapping the customer journey.

2. Building and optimising your website

Once armed with a strategy, the next step is to ensure a technically sound website that loads quickly, is mobile-friendly and has a logical structure.

Is technical SEO really important?

We regularly hear the question, "Is technical SEO really important?" Yes, the technical health of a website is crucial. Search engines like Google prefer sites that offer an optimal user experience.

3. Creating and publishing content

Quality content is the backbone of SEO. It helps not only to rank for keywords, but also to engage and convert visitors.

How do you align content with the customer journey?

Understanding the customer journey helps create content that addresses every touchpoint of a user. Whether they are looking for information, comparing prices or reading reviews, the right content can guide them to a purchase or conversion.

Collaborating on content creation

Although it SEO desk expert in optimisation, you are the expert when it comes to your business. Good collaboration between you and the agency can lead to content that is SEO-friendly as well as authentic and valuable to your customers. Discuss the possibility of regular content reviews and feedback sessions to ensure that the content produced matches your brand identity and values.

4. Promote your website on other channels

Once live, your content needs to be promoted. This includes things like link building, digital PR and sharing on social media.

What is the role of backlinks in SEO?

Backlinks serve as votes of confidence from other websites and are one of the strongest ranking factors in search engines' algorithm.

Want to know more about what a SEO agency can do for you? Then also read our knowledge base article: What exactly does a SEO desk do?

Can I learn SEO in one day?

We also get regular feedback on whether you can learn SEO in a day. While you can learn basics in a day, SEO is a vast field that requires constant study and practice. It is not rocket science, but the nuances and changing algorithms make it a continuous learning process. Want to learn the basics? Then check out one of our seo training.

The experts of SEO agency Onder then try to teach you the basics as well as possible. This is also interesting for existing customers. In our experience, the higher the customer's level of knowledge, the better the results we achieve. 

SEO challenges and how to overcome them

SEO is constantly evolving. Algorithm updates, the emergence of new technologies (such as Chat GPT) and changing user behaviour mean that marketers need to remain flexible. Some of the biggest challenges are the slow results of SEO efforts and the plethora of tools that have become available recently. A lot has also changed for SEO specialists when it comes to data analysis. In particular, we are talking about Google Analytics 4 and the code interpreter function in Chat GPT. By focusing on industry standards, staying abreast of trends and constantly adapting, you can meet these challenges. 

Need help with SEO? Choose SEO desk Onder

If the world of SEO seems overwhelming and you are looking for a trusted partner to guide you through the complex landscape of search engine optimisation, look no further. SEO agency Onder combines experience with the latest techniques and strategies to ensure that your business gets the online visibility it deserves. Our aim is therefore to make it best SEO desk of the Netherlands. Therefore, we deliberately focus only on SEO and not on the broad branch of online marketing. 

Whether you are just getting started with SEO or want to refine your strategy, our expert team is here to help. Take today contact at and find out how we can work together for your online success.



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These customers are supupside down from us!

Renzo van Dongen

Renzo van Dongen

Digital content manager Peugeot

Whether it's about content or technical adjustments, it doesn't matter. Martijn briefs this in a very clear way so that it can be implemented locally or by our head office in France. [...] Since the start of our collaboration, we have achieved great results. Keep it up!

Marien van Stegeren

Eigenaar Kitcentrum

When your online onder venture grows, expectations often grow too, in every area. To a large extent, we were in control of SEO and its interpretation ourselves. We found out that our own "general view" was no longer sufficient, so we engaged Bureau Onder. Surprising and clear. We have built up a fine collaboration, partly because Martijn also regularly visits our office with Eline or Mariska (depending on the case), which is very valuable to us!

Marten Stellingwerf


Martijn and Mariska make the SEO story understandable for the layman and are happy to think along with us. It is nice that there is a personal contact moment every month with an extensive report and the opportunity to talk everything through. After just a few months, Onder has already managed to achieve number 1 positions on Google with some of our webshop pages. We are very satisfied with Onder.

Mark Prummel

SEO Specialist Stella Fietsen

For several years, Onder has been a valued partner of Stella. Martijn is my sparring partner for complex SEO issues and the extra pair of critical eyes that keeps us on our toes. Together, we have achieved nice growth in online visibility, visitor numbers and leads. Onder onder stands out for its short lines of communication and professionalism. They speak our language: don't nag, get down to business. That is what we love!


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