Internal links for SEO

Google considers it important that websites are user-friendly and have a logical structure. For this, it is important to add internal links to your website. Strong navigation is essential for both users and search engines. By organising your site's content well, visitors find what they need faster and it becomes easier for search engines to crawl your site. Internal links also help users return to relevant content faster. Quickly read more about the importance of internal links for SEO. 

What is an internal link?

An internal link is a hyperlink that points to another page on your website. This can be an image, video, article or any other page you want to present to your visitor. If you place an internal link, make sure you use an anchor text that is relevant to the page being linked to.

What is a broken link? 

A broken link is a hyperlink to a page that does not exist, or has no content on it. A broken link gives a 404 error message. A broken link can point to a page within a website, or to a page outside the website. In both cases, it is good to fix broken links. Broken links can be seen with a website crawler, such as Deepcrawl or Screaming Frog. You often have broken/dead links after a website migration because urls have been changed. We provide companies with website migrations Of SEO advice. 

Why add internal links?

Internal links improve user experience and help search engines crawl your website more effectively. Internal links help users navigate through content and find what they are looking for faster. For example, if you create a blog article about dog breeds, you can include links to other articles/product pages about the same onderwerp. This way, readers can easily navigate through related content, zonder having to leave the page they are currently on. 

Internal link structure

Search engines use several factors to determine a website's positioning in search results, but a good internal link structure is one of them. This is because Google wants websites to be user-friendly, so they look for pages that have a good link structure and are easy to crawl. With strong internal links, you can direct search engines to the content you want them to find and make it easier for readers to navigate through your site. Want to know more? Check out our SEO advice page. 

Need SEO advice? Get in touch with us!

Setting up the right redirects is only a small onder part of the work of the SEO specialist. Would you like us to give you SEO advice, for example for a website migration? Then take a quick look at our SEO services page. Besides technical SEO knowledge, we at SEO agency Onder also employ experienced content and link-building specialists. Wondering what we can do for you? Then do a live Live SEO analysis.