Creating content that visitors to your website find interesting, useful or relevant is a great way to get people to understand more about you and what you do. It is also a great way to ensure that your website is found by search engines like Google. Content also helps people connect with you and your business on an emotional level. Creating lots of content also has another benefit: it keeps your site
In the modern digital landscape, search engine optimisation is more important than ever. Today's search engines are more advanced and user-friendly than they have ever been. Fortunately, there are many SEO agencies that can help you with search engine optimisation. In this knowledge base article, we will tell you more about SEO and explain why it is so important for businesses. We also talk more about what a SEO agency is, and tell more about how companies hire SEO agencies. Further
Broken links are a common problem with websites. A broken link is a link that leads to a page that no longer exists. This page gives a 404 error message. Broken links can occur in various ways. Whatever the reason: for SEO, it is important that broken links are fixed as soon as possible. Broken links come at the expense of a website's usability and crawl budget. Why are broken links bad for your website? Broken links are bad for
It helps search engines crawl your site more efficiently and users find the information they are looking for more easily. They are used to help crawlers and users find specific pages or types of content within a website. A sitemap is not necessary for every website, but it can be useful in certain situations. In this article, you will read more about sitemaps plus four handy tips when dealing with them. What is a sitemap? A sitemap contains
When you need to keep server and website files onder, it's important to keep everything organised. Redirect files are a great way to ensure that users can access your site even if the address changes. With a redirect file, you can create a list of all your website addresses so that visitors can still find pages if they move to a different URL. Read more about the redirect file soon. What is a redirect file? A redirect file is a
A website crawl is a process by which search engines such as Google, Bing and Yahoo! onder search the content of your website and index it in search results. A crawl can be performed manually or automatically. The latter happens when you have a robot.txt file on your site and the crawler knows not to open certain directories. When crawling a website, the crawler prioritises certain pages, such as home, category or contact pages. In this article, more about crawling
If you've built a website, you want users to be able to find it. How do you make that happen? The first step is to get Google to index the website so that when users search for relevant keywords, the site will appear in the results. Zonder to be indexed by Google, most users won't even be able to find your website. In this article, we explain what indexing means and how it is related to SEO. What does indexing mean? Indexing
Google considers it important that websites are user-friendly and have a logical structure. For this, it is important to add internal links to your website. Strong navigation is essential for both users and search engines. By organising your site's content well, visitors find what they need faster and it becomes easier for search engines to crawl your site. Internal links also help users return to relevant content faster. Quickly read more about the
Google searches a huge number of web pages every day to find the most useful results for its users. The search engine uses various signals to determine which websites should appear first in search results. These signals - called "ranking factors" or "signals" - indicate how relevant and reliable Google considers a website to be. The more signals your site has, the higher it will rank in Google. But how do you score higher in Google? In this knowledge base article, we explain everything
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