Knowledge base

ChatGPT, or Chat Generative Pre-trained Transformer, is an advanced language model that uses deep learning techniques to understand and generate natural language. It is a remarkable achievement in the field of artificial intelligence (AI) and has changed the way we experience human interactions with computers. We take a closer look at what exactly ChatGPT is, how it works and what impact it has on different domains. What makes this chatbot bijzonder? ChatGPT is an AI model built on

Off-page SEO, also known as off-site SEO, is an important aspect of search engine optimisation. With off-page SEO, you can improve the findability of your website in search engines, zonder making direct changes on the website itself. Instead, you focus on external factors that affect your website's ranking in search results, such as links from other websites to your website. Why is off-page SEO important? Off-page SEO helps search engines determine how valuable your website is

If you have ever searched on Google for a recipe or product, you have probably seen a rich snippet before. A rich snippet is a search result with extra information that shows at a glance what a page or product has to offer. Curious about what exactly this means and how to obtain a rich snippet? Then read on quickly. What is a rich snippet and how does it work? When you search for something on Google, you get a

Improving your website's SEO can be a challenging task. Fortunately, there are plenty of free tools available that can help you improve your SEO. In this article, we introduce 7 free SEO tools that can contribute to your website's SEO. Google Search Console Google Search Console is an essential tool for any website owner. This free tool from Google allows you to track your website's performance in search results and

One of the most important developments in the field of search engines, is voice search. Voice search is a new way of searching where you use voice assistants such as Siri, Google Assistant or Alexa. Let's take a closer look at how you can capitalise on voice search with SEO. What exactly is voice search? As named, voice search is a way of searching where you use voice assistants. Instead of typing a query in the search bar, you speak

If you ever look on the internet, you have surely come across a 404-error. This is the error message that appears when the server cannot grant access to the requested page. This can happen when the URL has changed or the page has been deleted. We take a closer look at what exactly 404-errors are and how to approach them from a SEO perspective. What is a 404? A 404-error message is a status code that

Search Engine Marketing, or SEM, is an online marketing strategy that focuses on increasing the visibility and findability of websites in search engines such as Google. SEM includes all activities related to search engines. These include optimising websites to rank higher in search results (SEO) and advertising through search engines (SEA). How does SEM work? To ensure that the most relevant results are displayed after each search, search engines use complex algorithms. These algorithms keep

'SERP' stands for 'Search Engine Results Page' and refers to the page of search results that appears after someone enters a query in a search engine such as Google, Bing or Yahoo. For example, if you are looking for a recipe for a chocolate cake, you will see a list of search results. So the page on which all those search results are listed is the SERP. But how do these results come about? What does the SERP consist of? Typically, the search engine results page contains a list

KWFinder is a keywordonder search tool that helps users discover high-performing keywords and related phrases for their content marketing and SEO (search engine optimisation) efforts. It allows users to enter a starting word and receive a list of related keywords, along with metrics such as search volume, keyword difficulty and potential traffic. KWFinder also offers suggestions for long-tail keywords, which are more specific and often have lower competition. Users can use this information to target their website content, social media posts and other digital marketing materials for