illustration what do I need to start seo?
Jesse Commandeur

Jesse Commandeur

Content & Authority Specialist
13-11-2023 How to/DIY,

What do you need to get started with SEO?

SEO, or search engine optimisation, is a crucial onder part of online marketing. It ensures that your website is better found by search engines like Google. But how do you start? We provide a small guide in advance. Our free SEO training follow? Then click on the link as well. 

Step 1: Finding keywords

It all starts with finding the right keywords. These are the terms people use to search for products, services or information. Use tools like Ahrefs to see which keywords are relevant to your business or website.

How do I choose the best keywords for my website?

Choose keywords that are relevant to your content, but also not too competitive. Look at search volumes and competition. Start with long-tail keywords, which are more specific and less competitive. Also read our blog headlined: How to get more visitors to a small website? 

Step 2: Keywords in the page title

The title of your page is one of the most important SEO elements. Make sure your most important keyword appears in the title. This helps search engines understand what your page is about.

Step 3: Keywords in the URL

Your page's URL is also important for SEO. A URL that contains your most important keyword can help rank your page.

Step 4: Keywords in the meta description

The meta description is the short text that appears onder the title of your page in the search results. Here, too, it is important to use your keyword.

Step 5: Keywords in H1 header

The H1 text is the main headline of your page. Make sure your most important keyword appears in it.

Step 6: Keywords in page content

Of course, your keywords should also appear in the content of your page. However, use them naturally and don't overdo it.

Step 7: Build links to your website

Backlinks, or links from other websites to your site, are crucial for good SEO. They show search engines that your website is trustworthy and relevant.

How do I get more backlinks?

Start by creating quality and interesting content that others will want to share. You can also build relationships with other website owners and ask them to link to your site.

Step 8: Monitor your rankings

It is important to monitor your progress. Use tools like Google Analytics and Search Console to see how your website is performing in search engines. Also, tooling such as Ahrefs and Semrush is suitable for this. 

Become a SEO expert

This is just a small part of what exactly SEO is. For instance, we haven't talked at all about technical SEO or about SEO migrations. It is therefore important to immerse yourself in SEO. This means continuously learning and keeping up with the latest trends and updates from search engines.

How do I get started with SEO?

The best way to learn SEO is to practise it. Create your own website and start optimising it. This will give you hands-on experience. Find out more about how to get started with SEO? Then click on the link. Do you want concrete action points that you can immediately apply within your website? Then take a look at our free SEO training. In it, we talk onder other about content, technical SEO, link building and AI. And for 1.5 hours (!). 



Any questions?

Get in touch! :) we are happy to help you with all your SEO questions

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Renzo van Dongen

Digital content manager Peugeot

Whether it's about content or technical adjustments, it doesn't matter. Martijn briefs this in a very clear way so that it can be implemented locally or by our head office in France. [...] Since the start of our collaboration, we have achieved great results. Keep it up!

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Eigenaar Kitcentrum

When your online onder venture grows, expectations often grow too, in every area. To a large extent, we were in control of SEO and its interpretation ourselves. We found out that our own "general view" was no longer sufficient, so we engaged Bureau Onder. Surprising and clear. We have built up a fine collaboration, partly because Martijn also regularly visits our office with Eline or Mariska (depending on the case), which is very valuable to us!

Marten Stellingwerf


Martijn and Mariska make the SEO story understandable for the layman and are happy to think along with us. It is nice that there is a personal contact moment every month with an extensive report and the opportunity to talk everything through. After just a few months, Onder has already managed to achieve number 1 positions on Google with some of our webshop pages. We are very satisfied with Onder.

Mark Prummel

SEO Specialist Stella Fietsen

For several years, Onder has been a valued partner of Stella. Martijn is my sparring partner for complex SEO issues and the extra pair of critical eyes that keeps us on our toes. Together, we have achieved nice growth in online visibility, visitor numbers and leads. Onder onder stands out for its short lines of communication and professionalism. They speak our language: don't nag, get down to business. That is what we love!


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