What do you need to get started with SEO?

SEO, or search engine optimisation, is a crucial onder part of online marketing. It ensures that your website is better found by search engines like Google. But how do you start? We provide a small guide in advance. Our free SEO training follow? Then click on the link as well. 

Step 1: Finding keywords

It all starts with finding the right keywords. These are the terms people use to search for products, services or information. Use tools like Ahrefs to see which keywords are relevant to your business or website.

How do I choose the best keywords for my website?

Choose keywords that are relevant to your content, but also not too competitive. Look at search volumes and competition. Start with long-tail keywords, which are more specific and less competitive. Also read our blog headlined: How to get more visitors to a small website? 

Step 2: Keywords in the page title

The title of your page is one of the most important SEO elements. Make sure your most important keyword appears in the title. This helps search engines understand what your page is about.

Step 3: Keywords in the URL

Your page's URL is also important for SEO. A URL that contains your most important keyword can help rank your page.

Step 4: Keywords in the meta description

The meta description is the short text that appears onder the title of your page in the search results. Here, too, it is important to use your keyword.

Step 5: Keywords in H1 header

The H1 text is the main headline of your page. Make sure your most important keyword appears in it.

Step 6: Keywords in page content

Of course, your keywords should also appear in the content of your page. However, use them naturally and don't overdo it.

Step 7: Build links to your website

Backlinks, or links from other websites to your site, are crucial for good SEO. They show search engines that your website is trustworthy and relevant.

How do I get more backlinks?

Start by creating quality and interesting content that others will want to share. You can also build relationships with other website owners and ask them to link to your site.

Step 8: Monitor your rankings

It is important to monitor your progress. Use tools like Google Analytics and Search Console to see how your website is performing in search engines. Also, tooling such as Ahrefs and Semrush is suitable for this. 

Become a SEO expert

This is just a small part of what exactly SEO is. For instance, we haven't talked at all about technical SEO or about SEO migrations. It is therefore important to immerse yourself in SEO. This means continuously learning and keeping up with the latest trends and updates from search engines.

How do I get started with SEO?

The best way to learn SEO is to practise it. Create your own website and start optimising it. This will give you hands-on experience. Find out more about how to get started with SEO? Then click on the link. Do you want concrete action points that you can immediately apply within your website? Then take a look at our free SEO training. In it, we talk onder other about content, technical SEO, link building and AI. And for 1.5 hours (!).