Outsource linkbuilding

Using structured linkbuilding, we work on improving your findability every month

Do you want to be better findable in Google and have already laid the groundwork in content and technical specifications? Linkbuilding is the key to getting your domain to rank better. By the way, we are not talking about 'clever tricks', but about strengthening your online position.

Want to know what linkbuilding can do for your website? Then send a message right away.

Help with linkbuilding

Why is link building important?
What is linkbuilding?
Benefits of linkbuilding
Why outsource link building?
Linkbuilding strategies and tips
Best linkbuilding strategies
Customised linkbuilding for optimal results
Our approach: Outsource link building
5 advantages of our linkbuilding service
The link building checklist
Frequently asked questions

Why is link building important ?

Having relevant and quality external links to your website signals to search engines that your site provides valuable and reliable information. This allows your website to rise in search results and generate more organic traffic. Linkbuilding is a crucial onder part of search engine optimisation (SEO).

On the internet, there is something written about everything. This is great if you want to find information, but not so great if you want to onder distinguish yourself uniquely. After all, when a lot is written about your topic, competition is very high and you are hard to find. Besides content and technical specs, (sustainable) linkbuilding is the icing on the cake in such cases.

After all, sustainable linkbuilding is the only way to get ahead of the competition, be truly findable on sought-after search terms and get the right pages onder the attention.

visual on how link building works.

What is linkbuilding?

Link building, which is actually better "building authority" means that other websites link to your website. This increases the credibility and authority of your website in the eyes of search engines.

Linkbuilding is getting mentions (backlinks) on other websites to your website. People's perception of link building varies a lot from person to person. Where some think of good SEO practices, others envision bad content on spam sites. However, both are true.

At Onder, we go for honestly obtained backlinks on websites that actually contribute to your link profile.

Link profile

Do you have a website? Then chances are there are already backlinks pointing to your site. Think of mentions in forums or company listings in online directories. All these links make up your link profile.

This profile is indispensable for your SEO. In fact, link building is all about strengthening that link profile. So keep a close eye on it. Check every few weeks whether new backlinks have been added, whether links have disappeared and whether the ratio of your links is still correct.

Authority

Google used to look mainly at the quantity of links pointing to your website. In 2012, this changed when Google rolled out its Penguin update. With this update, low-value backlinks became less important for search results within Google, causing many shifts.

Two key benchmarks are therefore the Trustflow (value inbound links) and the Citationflow (amount of inbound links). However, these are not the only important points of a good backlink, a good backlink depends on several points, such as website traffic and countless others.

Summary of authority/link building of onder.nl

Benefits of linkbuilding

  • Improved positions
  • More organic traffic
  • Greater online visibility
  • Building authority (Trust)
  • Increased conversion chances

Linkbuilding step by step;

  1. Link profile analysis
  2. Competitor link profile analysis
  3. Link building strategy determination
  4. Outreach link building
  5. Link building analysis
  6. New outreach (then it repeats from step 5)

Why outsource link building?

Outsourcing link building is wise because it is really specialist work these days. In 2012, you could still do it yourself just fine, but search engines are much stricter now. You have to take the guidelines and algorithms into account. If you don't do this properly, you may even end up ranking lower in Google. A specialist knows exactly what does and does not work, builds safe and strong backlinks, and ensures that your website rises in the search results!

Benefits of linkbuilding

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Man sitting behind laptop to see how link building outsourcing can improve his website
Linkbuilding strategies and tips

Linkbuilding strategies and tips

  • Guest blogging
  • Broken link building
  • Infographics
  • Digital PR
  • Organic link building
  • Link exchange
  • Lost link building
  • Claiming unlinked entries
  • Directories

The 10 most effective link building strategies explained

  1. Guest blogging: Guest blogging is the process of writing blog posts for other websites in exchange for a link to your own website.
  2. Broken linkbuilding: This involves finding web pages with broken links, informing the owner of that page and proposing to replace the broken link with a link to a relevant page on your own website.
  3. Natural linkbuilding: This involves creating high-quality, link-worthy content on your own website that others naturally want to share and link to.
  4. Link exchange: This is when two websites agree to link to each other.
  5. Linkbuilding: This is when you pay for links from other websites. It is important to note that this is generally considered a bad practice by Google and can lead to penalties.
  6. Infographics: Creating and sharing infographics is another way to get links, as people often share them and link to them.
  7. Digital PR: Distributing press releases can also generate links, especially if you have news to share that others find interesting.
  8. Directories: Submitting to local business listings and directories can also help get links to your website.
  9. Unlinked mentions: Do you have a lot of reach or have you been mentioned once in current affairs? Do outreach to these sites and ask for a link in the text to your website.
  10. Reclaim lost links: Review your link history and see where any entries have been lost. By doing outreach to these sites, you may get your links back.

Best linkbuilding strategies

There are several linkbuilding strategies we can apply to strengthen your link profile. The best linkbuilding strategy depends on your industry or niche. We will gladly explore with you which linkbuilding technique best suits your link profile. Together, we will ensure the highest possible authority value and incoming traffic for your website.

Customised linkbuilding for optimal results

Every website and industry is unique, which is why it is important to apply customised link building for optimal results. We analyse the specific needs and goals of your business and website and develop a customised linkbuilding strategy. In doing so, we focus on specific niches, relevant keywords in anchor texts, local linkbuilding and/or international domains or other unique approaches that suit you.

Our customised linkbuilding ensures you get the most effective results based on your specific situation.

Our approach: Outsource link building

1. We start with a sharp analysis
Which websites already link to your site? Which ones really contribute to your visibility in Google? And where are opportunities to become stronger than your competitor?

2. Next, we look at your competitors
We ondersearch where they get their best links from. This is how we discover concrete opportunities to expand your authority.

3. Based on this, we create a smart strategy
We opt for sustainable growth, relevant links and a natural construction of anchor texts. Focused on results.

4. Time for action: we build links
We contact relevant websites, blogs and platforms. Sometimes via guest blogs, sometimes via a mention or collaboration. Always with a focus on quality.

5. We measure results
Which links create better positions? Where are there still gains to be made? Based on the data, we make continuous adjustments.

6. And then? New round, new chances
We start working on outreach again. So your link profile grows further and your online authority strengthens - step by step.

Man thinking about link building outsourcing

5 advantages of our linkbuilding service

  1. Expertise and knowledge for a successful linkbuilding strategy
  2. Your website linked to relevant and qualitative websites
  3. Access to the latest tools and technologies in linkbuilding
  4. Unburdening the time-consuming process, read: more time for important aspects
  5. Reporting and analysis of linkbuilding efforts for optimal performance

The link building checklist

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Frequently asked questions

What is linkbuilding?

Link building outsourcing is the process of obtaining inbound links from external websites to your own website. This link referral indicates that there is valuable content on your website, or that your website is being used as a reference. Simply put, this can be seen as a "vote" for your website.

What does a link building agency do?

A link building agency provides relevant backlinks to your website. This is how you increase your online authority and improve your position in Google.

Why outsource link building?

By outsourcing link building, you save time and benefit from the knowledge, contacts and strategy of specialists. So you get better results faster.

Does link building still work?

Yes, link building still works. Google uses backlinks as a key ranking factor to determine the trustworthiness of websites.

Where do you place the backlinks?

We place backlinks on relevant websites with high domain authority and real visitors. This is how we ensure sustainable value for your SEO.

What does it cost to outsource link building?

The cost of link building varies. It depends on the number of links, the quality of the websites and your goals.

Blogs on link building

Read our testimonials!

Renzo van Dongen

Renzo van Dongen

Digital content manager Peugeot

Whether it's about content or technical adjustments, it doesn't matter. Martijn briefs this in a very clear way so that it can be implemented locally or by our head office in France. [...] Since the start of our collaboration, we have achieved great results. Keep it up!

Marien van Stegeren

Eigenaar Kitcentrum

When your online onder venture grows, expectations often grow too, in every area. To a large extent, we were in control of SEO and its interpretation ourselves. We found out that our own "general view" was no longer sufficient, so we engaged Bureau Onder. Surprising and clear. We have built up a fine collaboration, partly because Martijn also regularly visits our office with Eline or Mariska (depending on the case), which is very valuable to us!

Marten Stellingwerf

Webmaster

Martijn and Mariska make the SEO story understandable for the layman and are happy to think along with us. It is nice that there is a personal contact moment every month with an extensive report and the opportunity to talk everything through. After just a few months, Onder has already managed to achieve number 1 positions on Google with some of our webshop pages. We are very satisfied with Onder.

Mark Prummel

SEO Specialist Stella Fietsen

For several years, Onder has been a valued partner of Stella. Martijn is my sparring partner for complex SEO issues and the extra pair of critical eyes that keeps us on our toes. Together, we have achieved nice growth in online visibility, visitor numbers and leads. Onder onder stands out for its short lines of communication and professionalism. They speak our language: don't nag, get down to business. That is what we love!

This is us!

A team of SEO specialists

Our team consists of enthusiastic SEO specialists who are happy to work with you for the best results.

Meet our team
Team photo SEO desk Onder

Any questions?

Do you want to know more about SEO? Could your website use a new boost?
Get in touch

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